My father introduced me to LinkedIn. LinkedIn & Google helped me find my first job. However, my father didn’t introduce me to LinkedIn as a job platform. If I remember correctly, he told me that it’s a place to find leaders i.e., businessmen, presidents & directors at any organization. This was year 2012. Yup, a decade ago. Back then, I was not interested in the platform at all. Cricket, Bollywood, Exams, and occasional outings with friends were all that mattered to me. I was barely 18 years old.
Fast forward 10 years >> When it comes to social media platforms, the most that matters to me is LinkedIn. Without it, I can’t even imagine how would I survive. It’s my bread & butter. Most of the clients I get for freelancing are from LinkedIn. And not just me, I help multiple organizations who I work with in finding clients on LinkedIn for their business.
And an important part of using LinkedIn to find clients is ‘what you post on LinkedIn?’ This entire insight will discuss a myriad of LinkedIn post ideas that can supercharge your LinkedIn growth strategy.
Organic LinkedIn Content Ideas For Growing Your Brand
In NOV 2022, there were 60.3 Mn+ LinkedIn company pages (including affiliate pages for different branches and the products of the companies) available on the platform. In 2024, that has increased to 68 Mn+ company pages. The platform is also home to 1.008 Billion professionals. That’s what makes LinkedIn gigantic. A very small percentage of them are active on the platform. Most don’t know how to use LinkedIn for professional growth. The platform can be a game-changer for anyone’s career. It can help you find the right opportunities. It can help you scale your business too.
How do I or anyone else find clients on LinkedIn?
There are two ways:
- Inorganic fishing (Cold outreach, personalized connection requests, InMail messages, LinkedIn Ads)
- Organic hunting (Creating effective LinkedIn posts, and engaging on the platform)
We shall talk about inorganic methodologies in some other article. Here, let’s discuss the 7 best LinkedIn post ideas for growing your individual account on LinkedIn, and to grow your LinkedIn company page. Of course, you can also use these ideas to grow the LinkedIn accounts of your clients. However, the exact post types may not work for everyone. You have to be creative, think inside-out of the box, and keep innovating.
Segment LinkedIn Post Ideas For Your Company Page To Grow Followers
Just posting content on LinkedIn is not enough.
You gotta have a strategy in mind.
By strategy, I mean every content has its purpose, and you must post content on LinkedIn accordingly so that the efforts yield the desired results.
How to segment LinkedIn content ideas based on the desired outcome?
Well, this may vary based on the industry domain of your organization. But on a high level, you can segment LinkedIn content ideas based on a single outcome you want from your posts.
The segmentation could be in the following buckets:
- Lead generation: The post must lure the audience to contact you or drop their contact for you.
- Brand Awareness: Posts that evangelize the culture or USP of your organization/you.
- Thought Leadership: Posts that establish you & your org as an authority in your industry domain
- User Engagement: Posts that drive engagement & in-return visibility for your organization.
- Educational content: Resources to educate your audience to be and do better.
What content can you post on LinkedIn as an organic content marketer?
- Memes & Fun stuff (better if still professional)
- Domain knowledge (eBook links, research papers, unique challenges that you solved during a project, ideas, suggestions)
- Business case studies (PDFs)
- Office culture content (Employee videos, office party videos, new partnerships, milestones, customer success stories, employee success stories, diversity & inclusion stuff)
- Talent/client-focused events (Seminar links, Webinar videos)
- Thought leadership content (whitepapers, reports, industry research)
- Updates & Opinions (about trending industry news, events, insights, findings research, trends, technology, practices)
- Polls on polarising corporate issues
- Hiring posts
- Announcements (job changes, promotions, celebratory posts)
- Awareness posts (about a particular subject matter, or professional topic)
There is a heap of LinkedIn content ideas for marketing teams to post on LinkedIn to grow your organization’s followers and grow your influence, business, revenue, profits, and impact.
LinkedIn Post Ideas to share from your Company Page for high growth
Now that we know content buckets, you need to go niche with the strategy.
Plan right. Research and add sub-categories within each bucket. Some subcategories may also be common across different buckets.
Clarity about what you want from each post puts you in control of shaping the messaging right in your LinkedIn posts.
Here are some effective LinkedIn post ideas to share from your company page:
1. Gated eBooks that would attract your target audience’s attention are the best LinkedIn Content Ideas; evergreen lead generation hack
Write eBooks with authority, and add rare-value content inside them- content that is not easily available over the internet. And people will volunteer to share their email, contact details, and related personal information. Everyone seeks substantial authority insights.
Here are some eBook-related content ideas for LinkedIn posts:
- Write how-to guides
- Curate a set of related blog posts
- An illustrated playful storybook
- A workbook, template, framework, or documentation with a playbook to use it
- Feature talks in print from industry experts
- Pitch decks
- Listicles
Share the cover page of these eBooks on LinkedIn, and add a link in post caption/comment to incentivize your audience to visit the eBook download page.
2. Share Free Trial Offers In LinkedIn posts to Capture Leads
Free trial LinkedIn content ideas should be aimed at post-engagement.
Get as many people to interact with your service/product, as possible.
Use LinkedIn to get trial users for your platform by often sharing details about the free resources in LinkedIn posts.
The whole idea is to create buzz.
Create & post creatives that invites people for LIMITED TIME OFFER DEALS, where people get a free trial.
This free trial has to be only for a specified time with full access to all features, but in a capped way.
Most companies & their leaders confuse Free Trials with a Freemium strategy. You need to read about Freemium vs Free Trial to understand the differences.
Fundamentally, free trials & freemium are different:
- Freemium is where you get access to limited features of the platform.
- Free trial is where you get full access to all the features but with limited usage meters for the advanced features.
For example, a lead management SaaS tool where you can store emails, send emails, create automation campaigns, verify emails, view stats, personalize emails, etcetera.
Now, a freemium model here may mean that
- you can store emails up to only 200 (lifetime limit unless you upgrade), and
- send 200 emails every month.
- you won’t have access to creating automation campaigns, or email verification/personalization/stats features.
In a free trial model,
- you’ll get access to all/most features
- the number of emails & daily emails sent will still be limited to 200
- the number of automation campaigns will be limited to 3 for 2 weeks of buffer time
- when your free trial ends, you’ll lose access to pro/advanced features. And that’s when your audience craves more content from you!
3. Demo videos LinkedIn Content Ideas to capture leads for full access
If there is one idea you can steal from this collection of LinkedIn Content Ideas, this has to be the one.
- Demo videos are one of the LinkedIn content ideas that’s equivalent to free trials, but without actually letting the users experience hands-on free trial software/service.
- You can showcase all your platform/product/service USPs in 45 seconds to 3 minutes video, and entice the audience.
- Please do add a strong CTA to make the audience sign up, subscribe, and buy.
Videos are on absolute fire these days.
So much on fire that sometimes, I wonder if videos are made of pixels or gasoline.
What??? Okay, that was a very stupid line. But I’m trying to improve :/
Moving on to the next LinkedIn content idea…
4. Contest, Giveaways & Rewards – LinkedIn content ideas To Create Awareness & Buzz
Contest are great LinkedIn Post Ideas. 21/45 other odd people who got the T-shirt thanked Zeda for it in a public LinkedIn post. I was one among them. I even participated in a PRINCE2 project management post, and got a Book delivered to me for free.
I remember getting a T-shirt from a Bengaluru, India-based product management company, ZEDA. Guess “why?” Just because I commented on one of their contest-type LinkedIn posts. 21/45 other odd people who got the T-shirt thanked Zeda for it in a public LinkedIn post.
What does this mean? What outcomes did the LinkedIn contest post get them?
If my estimates are not wrong, the post was a BIG WIN for their marketing team. With the contest-based LinkedIn post ideas they got:
- 21 organic posts mentioning their org by just spending a Tee/post. Social mentions and buzz are always a win.
- 45 comments i.e., they must have garnered a brilliant organic reach of above 4000+ impressions on LinkedIn riding on top of those comments. I’m not even counting the reach garnered from reshares.
- If nothing, at minimum they would have got 21,000+ impressions on LinkedIn for those 21 LinkedIn posts promoting their brand.
Now, they will run this campaign in 2022. The LinkedIn reach algorithm was pretty generous at the time. So, I’m estimating the post-prints and reach stats based on what I had observed for the individual and company accounts I was handling back then.
Cost?
45 T-shirts would have hardly cost them INR 9K – 12K.
If you have used LinkedIn Ads, you would know that 25000+ impressions would cost a minimum of INR 15,000.
I strongly feel, every organisation can harness contest type LinkedIn post ideas to drive engagement and awareness. However, it needs to be done right.
So, 6.75K or 18K, it’s a win for them because:
- 15,000 ad impressions where you promote yourself is far less influential than 21 people promoting you. Agree?
- Additionally, I’m creating this post where I mentioned their brands, which will reach out to minimum a of 1000 people a month. And like me, multiple other marketers would have covered their marketing stint.
- Plus, people would have worn the T-shirt and roamed out. There would have been so much non-trackable word-of-mouth about the campaign and whatnot.
Imagine the overall outcomes of such marketing initiatives. So, lots of organic reach for pennies.
What was there in that LinkedIn contest post that made me comment?
They simply ran a contest asking people to suggest a one-liner to be printed on their official T-shirts for their employees. That’s it.
I strongly feel that many organizations can harness contest-type LinkedIn post ideas to drive engagement and awareness.
But it needs to be executed right. Else, it can be a loss-making deal.
5. Try Polls posts on LinkedIn
Who doesn’t want to give an opinion?
But who wants to write on that tiny mobile screen?
Maybe, that’s what makes LinkedIn Polls a great engagement magnet.
People find it relatively easier to express their thoughts by associating themselves with 1 of the multiple options available in the LinkedIn Polls.
Done right, LinkedIn polls content can generate leads for you as well.
How polls-based LinkedIn content ideas can help generate leads?
Let’s say, you do a poll on-
“What are the top lead generation channels for you?”.
And you give 3-4 options:
- Organic LinkedIn
- LinkedIn Ads
- Website & SEO
- Google Ads (SEM)
Suppose, you are a content marketing organization.
And let’s say, 300 people in your network vote for the above poll.
That means,
- You can reach out to 300 people.
- Nurture them to engage with you to optimize their top channel, which they voted for.
- Or soft-nurture them to engage with you to tap into new channels.
Basically, you can use poll-related LinkedIn content ideas as an ice-breaker.
Now, do you realize, how powerful Polls could be? While brainstorming LinkedIn content ideas for lead generation, don’t forget to add polls to your strategy.
More LinkedIn posts & content ideas for you to grow your org in 2024
- Gated cheat sheets
- Gated checklists
- Gated guides and playbooks
- Gated industry trends
- Original data & research sharing
- LinkedIn live events
- Evangelize your free tool/apps
- Video ads as organic posts
- Carousels
- LinkedIn newsletters
- How to articles
- Top resources listicle
- Industry puns
- Trending professional memes
- Product launch updates
- Employee highlight
- Project highlight
- Customer highlight
- Video case study
- Book recommendations
FAQs
Is organic content marketing free on LinkedIn?
Now, organic content marketing is FREE on LinkedIn, but still, it’s not free.
I can hear you yell “What the faaak are you talking?”
Well, it is free to post on LinkedIn, but you still need to pay organic marketing teams a hefty amount for growing using organic content marketing- to unlock effective growth for your organization.
But yes…it’s comparatively more affordable than inorganic marketing where you spend a lot on Ads & paid PR.
Organic is more kind of an inbound marketing and a long-term game. That’s it, plain & simple.
What are organic content ideas for LinkedIn?
When you land in front of your audience without paying a penny to LinkedIn for advertising, it is called organic content marketing. When you produce content without running ads to promote it, and yet it performs well i.e., if people engage with your content, and share it, then your organic content ideas are believed to be great.
Is LinkedIn only for B2B organizations?
Nope. LinkedIn is not just for B2B organizations. It is equally good for B2C organizations. For instance, if you are in a training business, have a product that can be purchased by individuals, or if you provide services that cater to individual professional audience.
There are 1008 Million professional people on LinkedIn as of 2024.
How many CXOs & Founders do you think are there on LinkedIn? Find that out in our article on LinkedIn Statistics, where we listed 53 latest LinkedIn stats to highlight why it’s almost a crime being a marketer or entrepreneur to ignore LinkedIn as a marketing channel.
Why invest "NOW" in Brand Building on Linkedin?
Brand building is tough on LinkedIn, and those who are investing in building a brand today will reap the benefits tomorrow. All the professionals from different countries are available on LinkedIn. You can use the platform to connect with them and build a personal rapport. The more genuine following you build on the platform, the more influence you gather. Your personal brand will open more opportunities and deals for you.
Is LinkedIn a must for B2B businesses - all industries?
If you’re a b2b organization, and LinkedIn is still not on top of your content marketing strategy, then I must say you’re missing a lot now & you’ll fall behind your competitors in the future.
That’s a harsh statement, I know. But I had to tell this to you.
