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Offline retailers are on a hunt for the best enterprise ecommerce platforms to build their online shopping store or B2B marketplace. And why not? The following stats would lure anyone to pursue eCommerce business ideas

  • eCommerce market size is estimated to grow with a compound annual growth rate (CAGR) of 11.22% between 2023 and 2027. — Statista
  • As per Statista, eCommerce is a $6.35 Trillion opportunity.
  • By 2027, 5.29Bn+ people will be transacting online, globally.

To seize this emerging online opportunity, are you planning to launch your own online eCommerce website & mobile app.

Beware, that’s no easy task. 

If you read GrowthRomeo’s blog on the components of an eCommerce website, you will understand that developing an eCommerce application can often get complex. And you may feel lost in a labyrinth of obstacles.

That’s where an enterprise eCommerce platform enters the picture. 

Enterprise eCommerce software simplifies developing your online store. It makes maintaining your eCommerce application a cakewalk for you. 

Read this blog till the last word and you’ll have a comprehensive understanding of the strengths and shortcomings of each of these platforms, with a list of platform-specific features that these eCommerce solutions have to offer. 

Basically, we cover the following in this blog-

  • Find detailed coverage of critical platform factors for eCommerce apps. We cover factors like customization, scalability, performance, and security
  • Delve into the intricacies of eCommerce platforms. Understand how AI, automation, and analytical capabilities assist you with eCommerce operations
  • We enlist 7 enterprise eCommerce platforms in this blog. For each, we have highlighted their strengths, and their limitations (if any). 

Here is a sneak peek into the list of top enterprise eCommerce software:

  1. Adobe Commerce
  2. SAP Hybris
  3. Salesforce Commerce Cloud
  4. Shopify Plus
  5. BigCommerce Enterprise    
  6. Oro Commerce
  7. Woo commerce (Enterprise edition)

Why read this guide on enterprise eCommerce platforms?

There are a lot of enterprise eCommerce platforms that are scalable. They are secure, and intuitive too.

But there is a problem.

Today, every single enterprise eCommerce platform (1124 in total) claims to be the best.

Literally, every eCommerce platform parrots the same thing — WE ARE THE BEST. 

At times, it becomes annoyingly noisy, just like a fish market.

But with so much noise, how do you zero in on one single eCommerce software? Does it not sound more complex than moving the mountains?

You need to rip through this noise and find the best enterprise eCommerce platform for you. In fact, this is one of the major problems that even Fortune 500 organizations grapple with. Yes, even those with the best of the best tech teams STRUGGLE. They struggle to decide on one single enterprise eCommerce platform.

And so, to make an informed purchase decision, you must read this whitepaper. Here, we unthread & compare 8 enterprise eCommerce platforms with all their PROs & CONs.

Our intent is to make it quite easy for you to decide on one single eCommerce software to power your enterprise.

Buckle up, and hydrate yourself. And get ready for the most comprehensive guide on enterprise eCommerce development platforms. Read this blog to evaluate the 7 best enterprise eCommerce platforms to architect your scalable online marketplace. This blog is a must-read if you’re not sure about which platform to choose for building your online eCommerce website. It helps you identify the right eCommerce software, aka eCommerce platform for you. 

Why invest time in researching enterprise eCommerce platforms?

Enterprise eCommerce platforms help simplify the eCommerce application development process. Yet, not every enterprise eCommerce platform is designed for convenience. Some can still make you bang your head against the wall. They are complex to use. 

So, invest time & resources in researching the right enterprise eCommerce platform. Else, you will get stuck in a quagmire of problems.

What do we mean by the right enterprise eCommerce software? 

Something that doesn’t limit what you can build, and the customer experience (CX) that you can weave.

To become indispensable to customers, companies need to develop a radically deeper and broader understanding of what their customers really want and how to provide it. — McKinsey

What factors to weigh for researching your enterprise eCommerce platforms?

As a de facto, always prioritize your eCommerce application’s CX.

Also, always build for

  • usability
  • scalability
  • availability
  • performance
  • reliability
  • security
  • compatibility
  • maintainability

Especially, scalability & compatibility. 

Don’t buy enterprise eCommerce software without considering the above factors. Otherwise, your decision could lead to serious losses of revenue and profits.

By mistake, if you choose the wrong eCommerce platform, you will limit the growth potential of your store.

The best enterprise eCommerce platforms in the market are designed to take care of the above factors. These platforms help aspiring innovators like yourself to build scalable eCommerce marketplaces… build your online store the right way. Some empower you to lead with AI-powered enterprise eCommerce marketplace development capabilities. More on that soon. But what’s scalable marketplaces?

Wait, what’s a scalable marketplace?

“More than 4,000 items are bought in a minute on Amazon” — Similarweb

A scalable marketplace can serve hundreds of thousands of online buyers concurrently. That too without any noticeable latency or glitches.

In simple words, imagine buying a pretty small bungalow only to complain later about congested interiors and no space for parking even 2 cars, leave alone installing a small pool or a garden?

Okay, what if you find that the the 3-seater sofa that you bought for comfort is now a trouble as it takes up all the space and barely leaves any room to walk & talk in your drawing room?

Feels frustrating. And the interior looks bizarrely odd. Uninspiring. Right?

That’s exactly what happens when teams are ignorant in choosing their enterprise eCommerce platforms. A wrong decision, and the hefty investment you made into the eCommerce software may go waste. The tool you bought to build your online store may limit its growth prospects. So, be careful. Do your due diligence before you buy an enterprise eCommerce software.

Enterprise eCommerce platforms vs eCommerce platforms

They’re not really different. An enterprise eCommerce platform is more mature than a typical eCommerce platform. It’s akin to a man vs boy comparison. 

Anyway, here’s a head-to-head comparison of enterprise eCommerce platforms vs eCommerce platforms.


eCommerce Platforms

Enterprise eCommerce Platforms


(who is it suited for?)

Lightweight eCommerce platform.

These are suited for small & medium size businesses.

Organizations with annual revenue < USD 1 Million can consider this.

Heavyweight eCommerce platform.

These are suited for medium & large-scale businesses.

Companies with annual revenue > USD 1 Million should go for this.


Pre-built templates & store UI designs (with low customization scope).

Thus, limits your ability to differentiate your eCommerce website’s UI from your competitors.

Pre-built, and highly customizable templates.

Your web & mobile experience matters.

Ideally, you should have a responsive design for different devices. You must also have a unique and optimized user journey experience designed for them.

With enterprise eCommerce software, you can
design your own front-end UI from scratch. You can easily integrate this with the backend eCommerce platform.

Normally, eCommerce platforms provide you with a single online store.

So, you need to use the same to target different regions.

Personalization based on geolocation is not possible.

You can tweak your eCommerce platform as you wish.

You may have a dedicated domain targeting individual countries.

And you can customize the CX for each region centrally or have different ops teams take care of it.

Supports multilingual translation for websites.

The quality is questionable as it is translated just like how Google Translate would do.

Of course, the human touch goes missing in machine-translated multilingual websites. Not good for CX.

Supports multilingual websites. 

You can have translated websites. Or you can write and update website/product copy from scratch in a language of your choice.

You can have multiple websites for each region. Language too can be personalized without any glitches i.e., without trading off the CX.


Securing cardholder's data and user’s personal identification (PI) information is important. It is dependent on the security robustness of the eCommerce platform you choose. And it's also dependent on the payment service providers (PSP) who they support.

Enterprise eCommerce platforms are PCI DSS (Payment Card Industry Data Security Standard) compliant.

You can further bolster your security against platform vulnerabilities and malicious activities. To do so, continuously log and track events.


Intelligent security features are usually missing as this is a lightweight application.

AI-powered security implementation detects suspicious or unusual user activity. It protects the users and the platform both from crackers (bad hackers who attack the system).


Both could be hosted using self-hosting (on-premise, cloud).

Managed hosting and SaaS-based eCommerce platform options are also available. In these, you don’t need to worry about hosting.

SaaS is preferred for small-scale eCommerce brands.

Self-hosted/managed cloud hosting is preferred for large-scale enterprises.

Business Analytics

You get basic data visualization dashboards, data filtering, and analytics tools.

These help you gauge business signals. And enable you to gain insights into your customer behavior & experience.~

You can also analyze your product’s performance and marketing campaign performance. Also, you may track your inventory status updates.

Usually, limited to a single online store.

You get advanced & customizable tools with sophisticated visualization & analytics capabilities.

These help you get the real-time pulse of your business. Identify hidden opportunities to optimize the customer experience.

You can smartly manage inventory, track marketing campaign performance, and do demand forecasting.

It also assists you in cost control, sales & revenue insights.

Use integrated dashboards for managing multiple stores & regions from one single screen.

Tech Support

The pitfall of open-source software is the support for velocity metrics for its users.

A bug identified in the open-source eCommerce platform can take months to fix.

The same applies to some popular eCommerce platforms. These platforms position themselves as the best platform for small businesses. Especially for those entering the digital commerce world.  

When businesses need immediate help, they have to wait for hours & days to get a response. The pain is real.

With good enterprise eCommerce platforms, you get real-time support from the tech staff. They address any challenges you might face.

The wait time is almost NULL or a couple of minutes.

At the enterprise level, the stakes are damn high. Small
loopholes can take organizations down to the Bermuda Triangle.

It makes sense to invest in a robust & resilient enterprise-grade eCommerce platform. Prefer those with an awesome tech support team.

Customer Support

You get basic tools to provide customer support to your eCommerce buyers. Support channels can be — email, live chat, or phone.

You get advanced tools to provide omnichannel, integrated customer support.

You can do a lot to help all your website/app users. You can leverage text messages, emails, and phone calls. You may also use WhatsApp, platform chatbot, and live chat. In fact, you can respond to social media mentions as well.

You can also provide features to your customers for raising custom support tickets.

Platform Scalability

Self-hosted open-source eCommerce solutions may need you to have highly skilled tech teams. They will need to deploy the solution correctly to support sudden spikes in demand.

But normally, small teams of techies struggle with making the infrastructure scalable.

Thus, in peak seasons, the website/app crashes. This results in lost opportunities and disappointed customers.

Enterprise eCommerce platforms are meant to support scalability.

The headless & microservices eCommerce architecture is designed for scalability. These enterprise-grade eCommerce infrastructure scales with demand in real time. This is without any latency and with zero impact on performance and security.

When the demand shrinks, the infrastructure goes lean too. Thus, saving some bucks for the business.

SaaS-based eCommerce platforms for small-scale businesses also support a spike in demand. But that could be cost-intensive.

SaaS-based enterprise eCommerce platforms can be equally cost-intensive.

And so, self-hosted or managed enterprise eCommerce platforms are preferred for growing enterprises.


You get basic CRM features for customer service and customer data management. You can view order history and transaction history. You can also do basic shipping management. Besides, you can generate reports, perform marketing & sales analytics, etcetera.

You get an advanced version of the CRM features.

Plus, good enterprise-grade eCommerce software provides you with AI-led CRM features. This helps you with CX personalization. Assists you with targeted omnichannel marketing. Provides integrated tools for promotional offers & coupons, and affiliate-marketing capabilities. It also boosts cross-selling and upselling with intelligent product recommendations.

Admin Panel

The admin panel access is limited to 1-3 members.

To allow more executives to collaborate and work together you would need to pay more.

In short, admin panel access is cost-bucketed.

You can add as many staff to the admin panel as you want to help you assist in the Ops.

Normally, in enterprise-level businesses, daily net transactions are worth multi-million dollars. You would need north of 30-50 users to manage the business.

Shopping Cart

Normally, you have to be content with what the platform offers.

Cart functionality & flow is decided by your eCommerce software provider.

You are in complete control of the cart-to-payment confirmation flow.

You can customize the details you display on the billing screen.

Offer functionality for customers to apply coupons.

Avail your customers with multiple payment options. ensure secure storing & processing of their payment card information. Customers' shipping addresses and other PII data should be secured as well.

Payment Options

You can only support the payment options supported by the platform.

You can integrate multiple payment gateways.

It’s easy to integrate & support a payment methodology of your choice. Different modes of payment are COD, BNPL, Credit/Debit cards, Wallet Payments, etcetera.

You may even accept cryptocurrencies (just saying, not recommended).

Product & Catalog Management

SaaS-based eCommerce platforms often limit the number of products you can list.

But the good ones don’t cap this. You get basic features for product catalog creation, editing, and deletion.

You can manage product categories and variants. Add different sizes and colors of products. Manage stock levels, filtering tags, reviews/ratings, logs, etcetera. You can also do catalog import/export.

You get all the basic features on the left. Plus, you get advanced features. For example, multi-currency support, advanced image search, price-drop alerts, etcetera.

You can leverage product bundling to sell multiple products at once.

Make use of AI-powered product recommendations for upsells.

Use customized product attributes for enhanced categorization of products.

You can integrate the product management software with your warehouse management ERP software. This streamlines operations.

Inventory Management

eCommerce platforms for small-scale businesses provide you with basic features. For example, inventory tracking, purchase order management, stock alerts, etcetera. Automation helps with inventory forecasting, updating inventory based on stock arrival etcetera.

Advanced enterprise eCommerce platforms provide real-time, omnichannel, serialized inventory tracking. This is possible at batch levels and individual product serial numbers. And this could be done across different sales channels, locations, and warehouses.

Your inventory levels get updated on every sale, product return, and stock arrival.

These platforms have robust monitoring and alert systems for handling overstocking or stockouts.

Best enterprise eCommerce platforms are equipped with barcode scanning and labeling functionalities. This helps seamlessly manage stock movements.

Of course, these can easily be integrated with shipping and fulfillment software/systems. This helps manage your inventory across the supply chain.


Product ratings/reviews for customer feedback. Wishlist for platform users who do not want to buy immediately, but in the future. Buyers can explore products in a 360-degree view. They can check pincode delivery availability, delivery time estimates, etcetera. Buyers can do shipment tracking. They may also request order cancellation or product return requests. Marketers can automate web/app push notifications for order updates/alerts. People can share products over social media.

What’s an ideal enterprise eCommerce platform?

Today’s digital-first business should provide a contextualized and personalized digital commerce experience that enhances connections between itself and its customers. However, this organizational effort is often challenged by scalability issues, disconnects between lines of business and IT, legacy applications, fragmented data, and siloed technology environments. This event consequently stresses the importance of harnessing the power of data and artificial intelligence to provide innovative, scalable customer experiences. It also highlights the need for modern digital commerce applications that are cloud-native, API-driven, and loosely coupled. — IDC

Everything that glitters is not gold. And that applies to enterprise eCommerce platforms as well.

A well-decorated & marketed eCommerce software may not be the best.

So, before making a purchase, it’s very important to do in-depth research. 

Assess multiple enterprise eCommerce platforms for compatibility with your business and team.

Compatibility with your business requirements, aspirations, and evolving market conditions.

After all, compatibility matters.

Besides, re-platforming (switching your eCommerce software) costs you money. Additional costs include peace of mind and future complexities i.e., tech debt. 

Wrong software often ends up in spine-chilling horror stories. So, engage in the due-diligence process. Make smart purchase decisions that take your organization to new heights.

Here are a few factors to consider before choosing your enterprise eCommerce platform:


Companies that excel at personalization generate 40% more revenue than average players. — McKinsey

The more customizable your platform, the more personalized experiences you can deliver. 

Customization is the key to differentiating your eCommerce website or app. Stand out from your competitors. It can help you win customer loyalty.

Amid the massive rise in e-commerce and broader changes in shopping habits spurred by the pandemic, consumers are increasingly willing to abandon brands that don’t meet their expectations. — McKinsey

Without customization, it’s a pricing bloodbath in the market. When pricing is the sole competitive factor, either you lose market share, or profit margins are way too thin to stay competitive. 

Ideally, enterprise-grade eCommerce platforms should be able to customize everything. It should help you customize your customer onboarding process. Put you in control of their browsing experience. It should allow you to design a custom cart flow. And should support multiple payment options. From product discovery to shipment, everything should be customizable.

For example, let’s say Christmas is on the edge, and you want to run 2 festival sales. 

A pre-Christmas clearance sale to clear the old stocks. (SALE-1)

A Christmas special sale during Christmas. (SALE-2)

Now, to entice buyers to participate in SALE-1, you want to offer a flat 10% extra discount* in SALE-2 to people who buy products worth a minimum of USD XX in SALE-1. Of course, the 10% value will be capped, why else do you think there is an asterisk 🙄. Anyway, this might sound like a crazy idea for many, but some marketers may want to try this. But do you really think that any enterprise eCommerce platform would provide this option out of the box (OOTB)? Nope. None will. But we believe marketers should get everything that they need to grow the business. And so, we tried to benchmark platforms that help you execute such OOTB ideas. 

Well, that’s an extreme example, but the point is whether you want to gamify your eCommerce platform, add new features like voice/video commerce, live product streaming, content-led commerce, live sales support, modify your store UI, or something as simple as offering extra 5% off if minimum 3 products are ordered at once — your enterprise eCommerce platform shouldn’t be the barrier to your growth.

Initially, enterprises make the mistake of selecting enterprise eCommerce platforms with templated UI. But standard templates with no customization option are limiting in nature. Later, they have to bear replatforming costs which can leave a dent in the revenue pipelines.

Your commerce stack isn’t the root of your problem; your low maturity is your problem. You have to fix your maturity before you can fix your commerce stack. — Joe Cicman, Senior Analyst, Digital Transformation


In the enterprise eCommerce world, integration is the kingmaker

If you want to be the king, look for software that integrates well with other eCommerce tools. 

Your platform should be extensible. Extend it with product information management systems (PIM) and content management systems (CMS). Add payment gateways, warehouses, shipping, and fulfillment software for operational efficiency.

The more extensible is your eCommerce platform, the more customizable it is.

In an ever-evolving eCommerce landscape, continuously deliver new & engaging experiences to your customers. This helps you build your brand identity as an innovative market leader. Also, this positively impacts conversion & revenue by meeting customer expectations.

71 percent of consumers expect companies to deliver personalized interactions. And 76 percent get frustrated when this doesn’t happen. Ratcheting up the pressure on companies, if consumers don’t like the experience they receive, it’s easier than ever for them to choose something different. — McKinsey

But developing everything by yourself from scratch is going to take a lifetime. 

As a hack, entrepreneurs & enterprises need to expand their offerings. They can do so by integrating with third-party solutions in the market.

You need to integrate your storefront with APIs, extensions, themes, and connectors. This unlocks

  • More payment options for the end user.
  • A better & transparent review & ratings system.
  • An effective product recommendation engine.
  • Platform analytics & reporting capabilities.
  • Enhanced security features like 2FA.
  • Higher performance.
  • Personalized CX with internationalization & localization.

Besides, it unlocks operational efficiency, builds trust, and wins customer loyalty.

For example, you’re a global eCommerce giant. You support Mastercard, Visa, Paypal, Stripe, and other payment options. Now, you’re entering Indian market. Here, platforms like Paytm, Google Pay, Freecharge, and other UPI payments are all the rage. 

So, you want to provide those options as well on your platform. Thus making it easy for Indian consumers to transact on your app/website.

Now, you can integrate with the platforms directly. Or partner up with platforms like Razorpay, and PayU to extend the payment options for your user base.

You do not need to build a UPI payment gateway from scratch. And hence, you can scale by being lean.

Scalability & high performance

An obvious attribute! 

Who likes an app that crashes on the payment page? 


Neither do we like a website that keeps buffering for eternity, nor do we adore seeing the 404, or 503 errors in our web browsers. 

Besides, Google loves a high-performance website i.e., it can help you with your SEO juices.

47 percent of consumers expect a website to load in no more than two seconds. — Neil Patel

The world is a diverse place. And it has varying levels of internet connectivity (speed bandwidth). Every next person has a different device to access the digital world. These devices vary not just physically, but also in terms of performance.

Your enterprise eCommerce platform must acknowledge this. It should be designed to give a seamless experience to everyone. Then no matter what their device hardware or network capabilities are.

For example, it’s not possible to render multiple 5MB product images to a 3G phone. That would just keep loading. So be sensitive to network bandwidth.

In technical terms,

  • The server & database scalability should be elastic. They must have high availability & reliability with huge spikes in traffic. That means, in the festive season, the system shouldn’t have any significant downtime. Else, the business may suffer.

Enterprise commerce businesses typically rely on a complex microservices architecture, from fulfillment, to website security, ability to scale with holiday traffic, and payment processing – there is a lot that can go wrong and impact revenue, damage customer trust, and consume engineering time. If an eCommerce site isn’t 100% online and performant, it’s losing revenue. — Gremlin

  • The front end of the system shouldn’t be erratic if APIs take longer than usual to fetch responses from the server. UI shouldn’t break. It should still be aesthetic, and not appear spammy.


Ah, this one is a no-brainer. 

You’re in business to make money, not to bleed the bucks. No one ever stored any water in a bucket with a hole at the bottom. 

Ensure that whatever you add to your tech stack— it’s cost-friendly. Then be it an enterprise eCommerce platform or a random extension. This also applies to your cloud server and to the database you deploy. 

Your eCommerce tech stack must align with your financial team’s budget. 

Usually, you’ll have to bear the–

  • Initial cost of implementing the enterprise eCommerce platform
  • Ongoing maintenance costs (software upgrades, bugs fixing, tech support
  • Scalability costs

Security should also be in your focus if you want to be cost-effective. 

This is because security mishaps can break your bank. 

It’s reported that every retailer has downtime. On average, about 13 hrs of downtime during the holiday season. Especially due to DDoS attacks. — Imperva

And you know, the impact downtime can have on your revenue channels. 

In fact, it would cost Amazon a whooping $13.2Mn+ if it goes down for an hour. — Gremlin

So, you do not just need to stop the leakage but also fix the barriers that may slow you down on the road to growth.


Over a half (57%) of all attacks recorded on retail websites were carried out by bots in 2021, a notable difference in comparison to all industries (33%). Bots are a common presence on retail websites, due to their many use cases — like user account takeover, price and content scraping by competitors and third-parties, inventory abuse by scalpers, credit card fraud, and more. — Imperva, The State of Security Within eCommerce 2021 – Report

Your enterprise eCommerce stack should be designed to protect the sensitive data. That means, personally identifiable information (PII) of users. Strive to prevent sensitive data breaches (actually all data breaches). And of course, ensure secure transactions. In short, your eCommerce stack should be an unbreachable fort.

And what do we mean, when we say eCommerce stack? It means your entire eCommerce tech stack infrastructure. This would include your eCommerce architecture, resource access management system, and a firewall. Also, the third-party services that you use, and their stack as well.

Though we are in an era where you can blindly pick a date (Hey Tinder & Bumble), always be picky about your enterprise eCommerce stack.

For instance, the most infamous eCommerce hack is that of Target’s 2013 data breach. The hackers (actually, crackers) gained access to Target’s network. 

This was done by exploiting a vulnerability in a third-party vendor’s software. 

Told you, you need to keep an eye. 

That software allowed them to install malware on Target’s point-of-sale systems (damn). 

The breach resulted in the theft of 40 million credit and debit card numbers. 

This was on top of leaked 70 million PIIs of customers. 

The total cost of the breach was estimated to be north of $202 million. Not just that, Target’s revenue plummeted by 46% in the following quarter i.e., a south dive of > $400 Mn+.

Security-related features to look at in your enterprise eCommerce platform software:

  • Fraud prevention and detection capability
  • SSL certificate integration
  • Two-factor authentication
  • PCI compliance
  • Data encryption
  • GDPR compliance

Mobile optimized

More than half of US online adults who own smartphones use them to research or purchase products and services. — Forrester

Mobile commerce accounted for 44.88% of the total sales in the Holiday Season Sales 2022. — Adobe

Mobile online spend was likely driven by the desire to make purchases from anywhere. It is also reflective of growing trust in smartphone transactions and improvements in mobile online experiences (compared to past years where consumers chose to shop on their computers).— Vivek Pandya, lead analyst with Adobe Digital Insights.

  • 74% of retail traffic comes from mobile devices.
  • Mobile accounts for 63% of online eCommerce conversions. 

You literally CANNOT ignore the mobile experience. Your eCommerce platform must be optimized for mobile phones in terms of—

  • User experience (UX) 
  • Performance
  • Customization. 

For example, the availability of a screen that you can interact with on a phone is way too small. And most people browse their phones with their thumbs. So the icon size with which you interact on the phone matters. 

And today, almost everyone uses social media, banking apps, and news apps. Probably, your competitor’s eCommerce apps as well.

The UX/CX that you deliver needs to be consistent with the level of CX these apps deliver, if not better. 

So, your UX/CX shouldn’t be very different from what the users experience elsewhere. 

For instance, your eCommerce app’s hamburger icon can look a little different (that’s fine). But the functionality should remain the same. When it gets clicked, it should show product categories and profile control options. If you plan to show recommended products inside the hamburger component — that’s not a good idea. DO NOT CONFUSE THE USER.

That on a high level outlined what features or characteristics of an online store development software make it an ideal eCommerce platform. Now, explore the enterprise ecommerce platform features that you should check for in an eCommerce application development software to see if it upticks the needs of all stakeholders, esp the backend operations teams, the marketing and sales teams, and of course, the client.

Client experience features that your enterprise eCommerce platform should support

These are the set of features that could possibly enhance the CX for your eCommerce buyers.

Mobile responsiveness

As of the second quarter of 2022, the e-commerce site conversion rate decreased as the screen size got smaller. In all regions studied, online shopper conversion was highest on desktop devices, followed by tablets, and finally mobile phones. — Statista

Mobile responsiveness is when your web application adapts to the different screen sizes when accessed using mobile devices. 

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. — Think With Google

This is essential for a seamless user experience. Make your eCom application responsive to mobile screens of different sizes. Then your users can browse and buy products from anywhere and anytime. This improves the engagement and conversion rate metrics for your eCommerce platform.

User-friendly interface (UI/UX)

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. — Jeff Bezos, Founder @

Thoughtful, intuitive, and visually appealing aesthetics delights the users. 

Customer-centric UX not just lures them to the platform but also keeps them hooked. Besides, the users can complete their transactions without any bottlenecks. Thus resulting in higher customer satisfaction, average revenue, and retention.

Customizable storefront design

Most eCommerce platforms provide pre-built storefront UI templates. As a result, it’s easy to get lost in the crowd. 

To have a brand identity, for enhanced brand recognition, you need to build custom UIs. This helps you distinguish yourself from your competitors. This is made possible by delivering personalized and memorable shopping experiences.

Customizable product listing pages

85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. — Think With Google

Empower customers to make intelligent purchase decisions. Provide them with custom product listing pages optimized for discoverability and easy comparisons.

Text/image/voice search functionality

Voice commerce is expected to exceed $30 billion by 2024 — The Future of Commerce, 2022

Need customer satisfaction, reduced friction in the transaction process, and higher conversions? Your enterprise eCommerce platform should be equipped to facilitate customers in product discovery. Thus, it must provide all 3 product search functionalities i.e., text, voice, and image search.

Voice commerce is e-commerce via voice command, it is also referred to as voice-based e-commerce. Customers interact with smart speakers and voice assistants or virtual digital assistants (VDAs) such as Amazon Alexa, Google Assistant, or Apple’s Siri to make online purchases. — The Future of Commerce, 2022

Advanced search & filtering options

88% of shoppers surveyed say product selection/variety is important to them when deciding which brand or retailer to buy from. — Think With Google

Different products have different attributes. And everyone has unique needs. For example, Guitar buyers will need different filters than party wear apparel buyers.

Your enterprise eCommerce platform should support defining custom product attributes for easy & convenient discoverability.

Multi-language support

  • 65% users want content in their native language. — CSA Research
  • 73% users want reviews in their native language. — CSA Research
  • 40% users won’t buy if the content is not in their language. — CSA Research

If you are targeting diverse markets, make your website localized. This could bring in more conversions for your brand. So, your eCommerce enterprise software should support multiple languages.

Multi-currency support

Increase your sales by supporting multiple currencies.

  • Expand your reach to global markets.
  • Help users transact in their preferred currency.
  • Eliminate cross-border conversion barriers.

Your eCommerce platform should be easily integrable with leading payment gateways. Support instant payment options for higher conversions.

Instant-payments volumes are increasing 40 to 60 percent globally and showing signs of reaching an inflection point on the S-curve. Instant-payments usage continues to nearly double annually in India, Spain, and Thailand, among other countries, and it is increasing by roughly 50 percent per year in Australia and Singapore. Even in China and the United Kingdom, where the technology has already achieved broad adoption, growth continues at double-digit rates. — McKinsey

Customer account creation and login

Having an account would allow users to save their preferences. They can save payment information and shipment address. They will also be able to track their order history.  

They can even add items to their basket for purchasing later, or mark their favorite products. 

Besides, they can raise and follow up with tickets/complaints with customer support. All these simplify the shopping journey and enhance customer convenience. Thus elevating their shopping experience.

Wishlist functionality

Wishlist functionality in your online shopping store adds a sense of personalization to the users. You can consider a wishlist as a to-buy list of products. Sometimes, the user may not purchase immediately. But s/he may want to save products to buy later in the future. This increases user engagement and improves conversions.

40% of shoppers surveyed think their shopping experience would be better if retailers offered a wishlist where they can save items they’re interested in. — Think With Google

Product reviews and ratings

  • 99.9% of shoppers look out for online reviews at some point of their buying journey — Power Reviews
  • 96% seek out negative reviews and 1-star reviews before making a purchase decision — Power Reviews

Improve user engagement by allowing shoppers to share their experiences. Customers want to express their opinions, and feedback about the products they purchased. Thus, enabling other potential buyers to make informed purchase decisions. Besides, this builds trust and customer relationships.

Customizable checkout process

53% of shoppers surveyed think their shopping experience would be better if a retailer’s loyalty or rewards program activated automatically at checkout. — Think With Google

87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. — Think With Google

Custom checkout process optimizes the payment flow. It eliminates unnecessary steps from the buying journey and removes friction. To speed up the checkout process, you can auto-apply the best coupon and loyalty rewards. It could be based on user transaction data. 

Your enterprise eCommerce platform should support guest checkout. If the user is logged in, then maybe not ask to write addresses or enter payment details every single time. This enhances the shopping experience.

In fact, guest user checkout can remove friction from the buying journey. Buy now pay later (BNPL) and buy online pick in store (BOPIS) can be equally effective. All these help in low cart abandonment rates and high conversion rates.

Social media integration

46% of Gen X and 24% of Boomers have discovered a new product on social media. — Hubspot State of Consumer Trends

Your enterprise eCommerce platform should easily integrate with major social media platforms. This will help you tap into the huge potential that these platforms behold.

Facilitate your users to share products on social media.

They should also be able to share their wish lists, and purchases on their social profiles. Thus amplifying brand visibility and driving organic traffic. Social sharing, likes, and comments help foster brand advocacy at zero costs.

Live chat support

Businesses that prioritize customer satisfaction over live chat speed metrics will see huge benefits. Consumers are more likely to remain loyal, engage in positive word of mouth, and spend up to $500 extra per month with businesses that provide effortless live chat experiences. — Kayako

  • 95% of customers value problem resolution more than the support speed. — Kayako
  • 52% of users are likely to remain loyal to company that supports live chat — Kayako
  • 79% of businesses say offering live chat has had a positive effect on sales, revenue, and customer loyalty. — Kayako

Live support means better customer experience & satisfaction. This helps build trust & loyalty. And results in better conversion rates, and a positive brand perception. Thus, the enterprise eCommerce platform you choose should have live ticketing and customer support functionality.

Product comparisons

Facilitate customers with easy product comparisons side-by-side. Empower them to evaluate what’s right. How? By allowing them to compare features, product pricing, specifications, and customer ratings/reviews.

This streamlines the decision-making process. Also, instills confidence, and ultimately drives higher conversions.

Shipment tracking

  • 72% of consumers desire to have same day delivery, if it’s free. — Retail Insider
  • 41% of consumers are willing to pay extra for the same day delivery. — Retail Insider
  • 25% of consumers would cancel the order if same day delivery is unavailable. — Retail Insider

Aim for a positive post-purchase customer experience. This is possible. Help buyers to gain transparent visibility into the shipping process. Help them know the whereabouts of their orders, estimated delivery dates, etcetera.

A good enterprise eCommerce software should let users choose a preferred delivery slot. They should also be able to make change requests for the delivery schedule. Allow them to even change the delivery mode.

This enhances customer satisfaction and builds trust. Also, this reduces the load on your customer support. Transparency into the order & shipment status helps avoid unnecessary inquiries.

User profile management

Online commerce is all about convenience, speed, trust, and reliability. Your platform should offer users the ability to manage their profile data. Users should be able to manage personal information during and after the sign-up.  

This helps ensure the accuracy of addresses, payment methods, and communication preferences. Also helps in smooth shopping experiences.

Backend operations feature that your enterprise eCommerce platform should support

Here are a few features that can help your eCommerce operations team to be more efficient. Find an enterprise eCommerce software that supports these. Then, your team can effectively run your business.

Product catalog management

Your catalog management system should efficiently organize and showcase your products. Your eCommerce backend team can make use of this to manage catalogs. They should easily be able to add, update, and categorize products.

They should also be able to assign meta attributes for products. And seamlessly manage inventory levels for these products.

This enhances product discoverability. Ensures accurate product availability information, and enables a good shopping experience. Ultimately, it drives higher sales.

Inventory management

Your inventory management system (IMS) should accurately monitor product stock levels. It should track product movement. And receive notifications for low-stock or out-of-stock items in real time. AI-powered IMS helps maintain optimal inventory levels.

Thus preventing overselling or stockouts. It improves your order fulfillment efficiency. And enhances customer satisfaction by ensuring timely product availability.

Order management

Robust eCommerce order management systems (OMS) allow you to manage orders end-to-end. They track orders from placement to delivery. It handles order status updates, invoicing, and shipping notifications.  

By centralizing order management, your operational efficiency is improved. And it dramatically reduces the chances of errors in the order-handling process. Besides, it provides transparency to customers and delivers a seamless purchasing experience.

Purchase order management

Purchase OMS helps you automate and organize purchase orders. This software facilitates communication with suppliers. It optimizes the inventory replenishment process and ensures high product availability. In short, it makes your supply chain efficient.

Payment gateway integration for multiple payment options

Enterprise eCommerce software should be integrable with a diverse range of payment gateways. It reduces friction from the checkout process.

It allows customers to choose their preferred secure payment methods. Common preferred methods are credit cards or digital wallets. Thus enhancing customer experience, and driving higher conversions.

Shipping and tax management

Handling shipping logistics and tax calculations could be a cumbersome job. 

Shipping and tax management systems automate shipping rate calculations. It calculates based on factors like weight, destination, and shipping methods. 

These also facilitate accurate tax calculations and compliance. 

Thus enhancing the operational efficiency of your team.

CRM integration for customer management

Customer Relationship Management (CRM) system helps effectively manage customer interactions, profiles, and communication. 

CRMs gather customer data. It can track purchase history. And can be used for launching personalized marketing campaigns.

This is pivotal in improving customer engagement. Fosters long-term relationships, and provides personalized experiences. It’s a must if you want to retain customer loyalty.

Refund management

Returns & refunds are inevitable in the eCommerce business, no matter what. As a business, try delivering a hassle-free and transparent refund experience. 

This builds customer trust, and demonstrates your commitment to customer satisfaction. Also mitigates negative impact on brand reputation.

Your eCommerce business software should automate a major part of the refund process. For example, refund eligibility, legitimacy, etcetera.

Multiple storefronts management

What happens when your eCommerce business expands? Maybe, it expands to different regions. Or maybe to different brands and product lines. Then, you would need dedicated storefronts.

But if you have dedicated backends as well, it could get very complex. It is recommended to maintain a unified backend. 

Advanced enterprise eCommerce solutions understand this need of merchants. They are well-equipped to streamline your operations for managing multiple storefronts.

The ones that do not support this are limiting your revenue potential. 

Thus making a smart decision while choosing your eCommerce software becomes very important.

Warehouse management software

Lookout for warehouse management capabilities in your eCommerce software. It must manage inventory, order fulfillment, and shipping processes within your warehouse facility.

It manages stock received from suppliers. Handles picking of stock items from shelves. And takes care of order packing, shipping, and replenishment.

Marketing/sales operations feature that your enterprise eCommerce solution should support

Not all enterprise eCommerce software supports in-built marketing. But we sensed this could be a true game changer for an eCommerce business. 

When everything is centralized, why have sales and marketing isolated? Right?

So, we tried to outline the unique marketing capabilities of eCommerce software that are listed in this article. Wouldn’t it be great if you get one unified eCommerce application with all the features? 

Marketing features of an e-commerce online store helps marketing teams be more effective. They can leverage the data and use it to hyper-personalize the marketing campaigns.

Cross-selling and upselling capabilities

Showcase relevant complementary products. The products should align with customers’ interests or enhance their original selection. This increases the average order value. And maximizes the revenue potential of your business.

Product recommendations i.e., related product suggestions

Deliver a better shopping experience, and drive additional sales. This is doable by providing personalized product recommendations. The recommendations could be based on customers’ browsing and purchase history. This increases the average revenue generated per user (ARPU).

Sales analytics and reporting

Gain valuable insights into your sales performance by tracking key metrics. The metrics could be revenue, conversion rates, and average order value. Accordingly, make data-driven decisions. Spot emerging trends. Generate and analyze supply-demand curves, and optimize your sales strategies for maximum profitability.

Customizable reporting dashboards

Different stakeholders have different needs. 

Marketing executives would need to see the performance of their campaigns and initiatives. Sales teams would want to see the performance of coupons & discounts. Supply-chain executives would want to see the stock levels, and so on. 

It’s convenient if your reporting and analytics solutions are customizable.

Cart abandonment recovery

You can recover potentially lost sales by implementing innovative cart abandonment recovery strategies. 

For example, you can automatically send personalized reminders. These reminders or incentives to customers could be about abandoned carts. These may also be price-drop alerts, diminishing stock levels, etcetera.

Thus, encouraging them to complete their purchase.

Promo code management

Promo codes and discounts help in new customer acquisition and increase sales. Your eCommerce software should allow you to create and manage promotional codes. And run discounts. Or provide special offers for your products/customers. 

Limited-time coupons, deals, and offers create a sense of urgency. This drives sales, repeat-orders, and keeps customers delighted as well.

Gift card functionality

Provide your platform customers to purchase and send gift cards to their loved ones. This gives the recipients the flexibility to purchase the products they desire. And even improves their chances of becoming your potential platform user.

SEO optimization

Your product’s discoverability should not be just limited to your platform. It should be easily discoverable using search engines. Boost your brand and product exposure by optimizing your website’s content. It includes meta tags, URLs, and content structure. 

By aligning with search engine algorithms, you rank higher on search engines. Helps you attract organic visitors. These visitors can be your potential customers. Especially if your pages are well-designed for conversion.

Product personalization capabilities

Easily differentiate yourself from your competitors. Facilitate your customers to tailor products and shopping experiences according to their preferences. 

Allow them to add monograms and select color options. Let them upload custom designs, gift wrap the package, or add custom messages. This builds an emotional connection, improves customer loyalty, and brings in more revenue.

Automated email campaigns

Drive higher sales and build stronger relationships by sending targeted and personalized emails. Emails could be based on customer behavior. Behavior such as abandoned carts, completed purchases, or special occasions.

Affiliate marketing integration

Tap into the potential of influencer advocacy, and affiliate sales partners. On the way, expand your reach and boost sales. Incentivize them with commissions for each successful sales referral. This helps you acquire new customers by sharing your profits.

Email notification management

Enhance customer experience by triggering automated emails for important order events. These events can be order confirmations, shipping updates, and promotional offers. This keeps the shoppers engaged and builds trust.

Demand forecasting i.e., sales tracking and forecasting

Anticipate customer demand and proactively optimize inventory management with AI-powered demand forecasting capabilities. AI leverages historical data and current market trends. The predictive analytics algorithms then estimate future product demand.

7 Best Enterprise eCommerce Platforms In 2023

As mentioned above, there are thousands of products in the market. But we made it easier for you. We have shortlisted the 7 best enterprise eCommerce software solutions for you. So that you can build large-scale online selling websites.

For each of the platforms, we have detailed out-

  • Their core USPs 
  • Who is it suited for 
  • How much it may cost
  • Pitfalls

Note: Ordering here is not a reflection of their rankings or how good they are. All these enterprise eCommerce platforms are equally good. Comparing them is no different than comparing — Lionel Messi with Christiano Ronaldo. Or Roger Federer with Rafael Nadal, or Johnny Depp with Shahrukh Khan. It’s just that each of the platforms has its unique benefits and tradeoffs. So keep in view what your organizational vision and expectations are. Accordingly, you can choose the enterprise eCommerce solution that’s most compatible.

1. Adobe Commerce (Magento)

In 2018, California-based Adobe Systems acquired the open-source eCommerce platform Magento. They wanted to provide it to the enterprise customers. So, they made it available with their Adobe Experience Cloud Suite of software. 

In 2021, they integrated Magento into the Adobe ecosystem. Then, Adobe rebranded Magento to Adobe Commerce. And positioned it as the AI-heavy eCommerce platform solution for large enterprises.

Let’s find out if Adobe Commerce ticks all the boxes to be your enterprise eCommerce software.

Customization Features of Adobe Commerce

Extensibility & Integration capabilities of Adobe Commerce

  • Adobe provides Channel Manager to integrate with Walmart. And you have an Amazon Sales channel to sell on Amazon.
  • Adobe has a dedicated extensions marketplace. It has 3500+ extensions. They span categories like customer support, payments & security. Extensions are also available for marketing, accounting, and finance. Shipment & fulfillment, site optimization, and other extensions make your eCommerce store scalable.
  • You have interesting extensions like the First order coupon. This provides an offer to a first-time customer. There are extensions for address verification, cross-border fulfillment, and a lot more. The extensions marketplace is not free.

Scalability & Performance with Adobe Commerce

  • Sell anywhere 24 x 7.
  • There is a central hub for multichannel commerce. With it you can scale to any number of brands, sites, sales channels, and marketplaces. Icing on the cake, you can do so without having to deal with any complications. Central hub saves you from disparate efforts of managing different platforms. You can manage all channels from a single unified interface.
  • Adobe Commerce enables you to launch a traditional coupled storefront. Also, you can launch a decoupled hybrid PWA or a completely headless solution.
  • You can deploy multi-tenant, multi-region headless storefronts. You can use out-of-the-box localized currencies and languages from one integrated backend platform.
  • Headless commerce & API-based integrations to third-party extensions make your store extensible. Thus enabling delightful experiences and ensuring high performance.
  • You can customize your platform by using Adobe Headless Commerce capabilities. Adobe App Developer Builder provisions and scales your compute storage and CDN resources.

Pricing/Cost of Owning Adobe Commerce

  • As per reports, license pricing for Magento commerce enterprise is USD 22k per annum. This is for customers with gross merchandise value (GMV) less than USD 1 Mn+.
  • License pricing goes up all the way to USD 125k annually for enterprises with GMV 25Mn+.
  • License pricing for the Magento commerce cloud is in the range of USD 40k to USD 190k per year.

Security Aspects of Adobe Commerce

  • Adobe Commerce provides future-proof headless architecture with security & compliance features. It protects your customer’s and business data
  • Adobe Commerce is a PCI-certified level 1 solution provider
  • Adobe Security Scanning Tools boosts your platform security. It keeps you on top of any security risk, malware, or unauthorized access. It helps safeguard your customers & yourself from all known and emerging security threats.
  • You get HTTPS/SSL access, WAF protocols, CDN & DDoS attack protection. Add to the list, VPC-based servers. These help you maintain enterprise-grade security for your storefront.
  • Adobe also conducts rigorous penetration tests. This is to ensure the security of Adobe-owned products. For securing third-party integrations, you need to contact your respective solution providers.
  • Adobe makes use of AES-265 encrypted AWS Elastic Block Stores to store your commerce data. Your store will share customer card data with payment merchants. Adobe won’t store it.

Mobile/web CX Capabilities of Adobe Commerce

  • Mobile-friendly checkout flow
  • Quick Checkout extension integrates with Adobe Commerce without the need for any coding. Also, this helps in quick customer sign-up and onboarding. It adds a sign-up checkbox at the end of the checkout process.
  • Guest checkout without login helps your guest or infrequent shoppers become regular customers
  • Progressive web apps (PWA) for app-like experience in mobile web browsers
  • Responsive out-of-the-box templated themes for a consistent experience across desktop and mobile screens
  • You can deliver curated B2B experiences for customers with drag-and-drop merchandising tools. The platform provides CSV-led SKU uploads for bulk orders. Sellers also get self-service portals, seller-assisted shopping, quote management, and price negotiation features.
  • Headless commerce capabilities enable you to provide your customers with mobile-specific features. This is without interrupting the web experience.

Operational Platform Features of Adobe Commerce

  • It supports omnichannel commerce, aka multi-channel selling to businesses and retail consumers. Manage B2B & B2C operations from one common interface and backend system.
  • Expand to new geographies & brands from a common platform
  • Through Adobe Commerce Channel Manager, Magento provides seamless integration with Walmart. It supports many eCommerce merchants like Amazon. You can sell on these platforms using the familiar dashboard of Adobe Commerce.
  • The intelligent repricing feature of Adobe Commerce is a game-changer. It helps you win the Amazon Buy Box feature.

The buy box feature adds a ‘BUY NOW’ button to your product detail page. Enables you to sell directly from there. Thus skipping the usual cart-to-checkout process.

And hence brings you more conversions and revenue. Pricing, shipping, and stocks are important factors that decide if you win the buy box. Pricing is the most critical factor

  • You can also provide B2B tiered pricing to your Amazon Business customers. This facilitates higher sales.
  • You get centralized Amazon/Walmart order management, fulfillment management, and inventory management solutions.

Client-side Features That You Can Provide To Your End Customers

  • Mobile responsiveness
  • User-centric interface (UI/UX)
  • Customizable storefront design
  • Live search & filtering options
  • Multi-language support
  • Multi-currency support
  • Customer account creation and login
  • Wishlist functionality
  • Product reviews and ratings
  • Customizable checkout process
  • Social media integration
  • Seller-assisted shopping
  • Shipment tracking
  • Customer complaint redressal

Marketing Features That You Can Leverage For Driving Conversions

Analytics, Automation, & AI Capabilities for Intelligent Commerce

  • Adobe Commerce seamlessly integrates with Adobe Real-time CDP to squeeze true value out of all your data from commerce, marketing, advertising, and analytics
  • CDP integrates with any data source. You do not need to stitch data from many sources.
  • Adobe CDP makes running complex queries a cakewalk. It simplifies the process to discover insights in real time. Deliver personalization at scale using rule-based dynamic promotions and cart pricing.
  • Adobe Commerce business analytics tools make use of Adobe Sensei. It’s Adobe’s AI/ML framework to help you identify profitable sales opportunities. 

It gives you the tools to segment your customers and hyper-personalize your marketing. It does so by targeting the right audience, at the right time, using the right channels. Thus maximizing impact & ROI.

  • Analyze key commerce, business transactions, and customer behavior attributes.
  • Gain insights from customers’ browsing habits, products wishlist, and purchasing history. Use social media engagement, average order value, and other metrics to tailor your CX.
  • Influence customer decision-making by assisting them with high relevance in the live search.
  • Personalize product recommendations across the web and mobile.

Technical support

  • The Adobe Commerce platform is well documented.
  • Platform-related technical guidance is available
  • You can take help from your Adobe-certified solution provider. This can be for new extensions & API development. Or, for resolving platform-specific complications.

Brands using Adobe Commerce

Adobe Commerce platform highlights

  • The top highlight of Adobe Commerce is its open-source version. It is free to try for enterprise POC projects.
  • The second best highlight is its easy integration & access to Adobe Experience Cloud. It opens the gateway to a plethora of opportunities for B2B marketing. You can leverage the Intelligent CMS, Analytics & AI capabilities of AEC.

Adobe Commerce Cons

  • Purchasing third-party extensions can be cost-intensive and expose to external vulnerabilities
  • The UI and the platform, in general, are not favorable for small enterprises
  • BI tools could be better

Not that suited for people with not much coding experience.

2. SAP Commerce Cloud (Hybris)

SAP Commerce Cloud positions itself as a composable commerce, agile & innovation-centric eCommerce platform.

It acquired Hybris in 2013 and rebranded it to SAP Hybris. In 2018, SAP Hybris was completely integrated into the SAP cloud ecosystem. Later, SAP started providing it to enterprises as SAP Commerce Cloud.

SAP commerce cloud isn’t a standalone end-to-end product. Instead, it’s a suite of products. Enables large enterprises to offer omnichannel eCommerce capabilities to their audience. SAP commerce cloud is part of the SAP Customer Experience Portfolio.

Let’s understand its offerings in detail to assess if this product suits your business needs.


  • SAP BTP & KYMA runtime enables you to leverage fully-managed Kubernetes solutions. You can build containerized microservices. You may even customize the SAP Commerce Cloud experience that you deliver.
  • You can develop new features from scratch. Use the existing SAP platform & the APIs, and extend your eCommerce platform functionality.
  • SAP Commerce Accelerator is a framework to build your storefront. You can use AddOns and Extensions to customize your storefront. You don’t need to interfere with the base files.
  • You can customize the entire front end of the store. From the category page to product details, and even the payment page. Offer bundled selling capabilities, simplify checkout flow or user registration/login process.
  • You can customize everything. Even the existing email templates for user communications!
  • SAP Upscale Commerce allows you to set custom attributes. These attributes help you learn about your customer preferences. For example, what color they like and what size of apparel fits them. Or, their preferred coffee strength.
  • You can also provide custom order attributes to your catalog items. For example, preferred delivery window, or gift-wrapping.
  • Custom product attributes for different colors, sizes, and characteristics are available as well.

Extensibility & Integrations

  • You can integrate SAP Commerce with the SAP business technology platform. This enables you to extend your technical capabilities.
  • Replicate your eCommerce data to backend master DBMS — S4/HANA or SAP ERP.
  • You may integrate SAP Upscale Commerce with Google & Facebook. This helps you manage your product advertisements on the respective platforms.

Scalability & Performance

  • Decoupled JS platform lends you the capability to plug and use components. This way it is simple to scale the platform by adding new functionalities. You may also remove redundant functionalities.
  • SAP BTB, Kyma-powered containerized microservices & Kubernetes architecture make your eCommerce platform scalable.
  • SAP commerce comes with a lightweight database — HSQLDB. But you should prefer SAP Hana, Oracle, and Microsoft SQL servers. In production (live website) these are better for frictionless performance.
  • SAP Commerce comes with an open payments framework. So, you can integrate any payment service provider of your choice. It supports 3 options i.e., iFrame, hosted page, and gateway page for payments & transactions.


  • $54000 for enterprise SAP commerce cloud
  • No standard transparent pricing
  • You can demand a quote based on all capabilities you need in your eCommerce store.


  • SAP Commerce ticks all the boxes of the PCI DSS 3.2 security standard compliance.
  • SAP Commerce Cloud on SAP infrastructure comes with SAP HANA database implementation. It has robust security features for database confidentiality, integrity, and availability. This is not available for the public cloud.
  • Disaster recovery capabilities

Mobile/web CX

  • SAP Upscale Commerce helps you build & deliver mobile-first shopping experiences for your customers. It’s available for SAP Commerce Cloud users.
  • Engage customers with templated or customized email communication. Keep them in the loop throughout the order lifecycle management.
  • The Consent Management feature helps you in compliance with European data regulations.
  • Customize the experience for your customers with product carousels & storybooks. Add custom HTML/CSS components to improve the aesthetics of your storefront.

The operational platform features

  • SAP provides a suite of tools to carry out system & business administration. These include Administration Console, Backoffice Administration Cockpit, Product Management Cockpit, etcetera.
  • SAP Upscale Commerce workbench lets you process refunds and returns
  • You can update orders. Resend notifications to customers. Review customer history. And make modifications to invoiced active orders on customer requests. All this is possible with automation and/or through a manual process.
  • You can add fulfillment locations. And organize them by brands, business units, or geography.
  • You can use a specific fulfillment base to serve particular pin codes.
  • Buy Online, Pickup in-store (BOPIS) is also supported.
  • One-tap payment options like Apple Pay, and Google Pay.
  • Also supports Paypal, Klarna, manual & voucher-based payments.
  • You can configure the language and currency for your storefronts. Also, you can provide on-demand bulk pricing options, aka volume pricing.
  • You can custom manage product promotions and configure cart messaging/UI. Let the consumers know how far they are from a coupon. For example, “add items worth $40 to get an extra 15% off on the cart value.”

Client-side Features

  • Customers can view their order history.
  • Users can get notifications of stock replenishments (back-in-stock products).
  • Your eCommerce platform users may change their saved addresses. They can also update personally identifiable information (PII) data.

Marketing Features

  • The platform facilitates continuity retention techniques (CRT). It helps you drive more revenue by intelligent user shopping behavior pattern analysis.
  • For enhanced user experience, use SAP commerce to configure & execute continuity retention techniques. For example, offer free gifts, discounts, free shipping, etcetera.
  • SAP doesn’t have marketing features in-built into the platform. But you can avail of a robust marketing tool — SAP Marketing Cloud. This will enable you to carry out account-based personalized marketing.

Analytics, Automation, AI

  • AI Sort uses real-time customer buying data. It uses this data to identify the most profitable products in a category. These products are then given more exposure for higher sales & revenue.
  • Mobigram Heatmap, Next Sell, Tailored Categories, and Sets are all intelligent features. These give more exposure to deserving products & categories. And even to sets of products that sell well together.
  • Behavior-based product recommendations and real-time optimization algorithms drive more sales for you.

Technical support

  • You get live support from the SAP Commerce Cloud team via chat.
  • Extensive documentation & help resources. But documentation usability can be better.

Brands using SAP Commerce Cloud

  • General Electric
  • ABB
  • West Marine
  • Thomson Reuters
  • 3M
  • Levi’s
  • Nikon
  • Johnson & Johnson

SAP Commerce Cloud platform highlights

  • Supports Subscription based eCommerce businesses with subscription renewal capabilities.
  • Customized omnichannel support is one of the top USPs of the SAP CC. 
  • You can ship from brick-and-mortar stores. You may sell on a Pop-Up store or a Kiosk. Even engage in BOPIS-themed transactions as well.
  • Extensibility & deep integration with the SAP cloud ecosystem is an added advantage.

SAP Commerce Cloud Cons

  • The documentation of SAP commerce cloud could be more friendly for new users.
  • AI-based feature offerings could be significantly improved.

3. Salesforce Commerce Cloud

Salesforce is a California headquartered American Cloud company. It acquired DemandWare in 2016 to offer commerce capabilities to its customers. Salesforce avails you of the powerful trinity of AI, Data, & CRM under one umbrella.


  • Empower in-store associates with customizable mobile apps. Make custom apps with open commerce APIs. These apps help associates assist walk-in customers.
  • Supports many languages, currencies, and custom tax formats & compliance.
  • Dedicated features for B2B, B2C, and D2C eCommerce.
  • Use Page Designer to build custom UI interfaces with drag-and-drop reusable components.

Extensibility & Integrations

  • Merge your digital commerce with social channels. Be present on Facebook & Instagram, and say yes to social commerce.
  • Integrate pre-built apps from AppExchange with Salesforce Order Management. Streamline invoicing, tax, payments, warehouse management, etcetera to extend your commerce platform capabilities.
  • Easy integration with Salesforce Platform’s Sales, Service, and Marketing products.
  • Salesforce has an extensive library of ready-to-integrate extensions. These extend your commerce offerings. Examples include certified payment accelerators, ratings & review systems, and loyalty program extensions.
  • Tap into unified data capabilities by integrating together PIM, ERP, OMS, and the #1 CRM in the world.

Scalability & Performance

  • Headless storefronts are built on top of Commerce Managed Runtime. These have auto-scaling capabilities to keep your website/app available during peak hours.
  • Salesforce Commerce Cloud’s decoupled APIs & SDKs make it very customizable. These allow you to give your store the shape and speed that you desire. Also, the developer-efficiency-focused dev tools make coding joyful.
  • The headless commerce capabilities help developers & third-party apps to extend their shopping experience.
  • You can make use of Salesforce’s Open Commerce APIs. These come with pre-built B2C eCommerce functionalities.
  • Salesforce provides developer-centric javascript tools and development frameworks. These make it easier to build mobile-first commerce apps with scalable APIs.


  • $0.30/order to $0.50/order for smart order orchestration for complex distribution networks.
  • Salesforce Commerce Cloud comes with a starter, growth, and plus plans. They charge 1%, 2%, and 3% respectively of the gross merchandise value that you sell.
  • As per unverified sources — the cost comes to be around $150,000/year. This is for large enterprises that clock multi-million dollars in sales. Actual platform implementation costs may vary.


  • Salesforce Commerce Cloud’s (SCC) fully-managed version comes with 99.99% uptime.
  • It protects you with a robust web application firewall in place. Also accompanies an efficient security monitoring system.

Mobile/web CX

  • Salesforce commerce capabilities provide you with a powerful suite of mobile-first functionalities. Deliver delightful CX — responsive design, data-led UX, and one-touch payment options.
  • You can integrate with Page Designer and Experience Builder tools. These help you design, publish, and syndicate tailored content to mobile users.

Operational platform features

  • Reduce abandoned cart events with saved carts to continue incomplete orders. Deliver frictionless & optimized checkout flows, and integrate payment accelerators. Steer customers from consideration to purchased status within seconds.
  • You have the necessary tech stack to enable live chat. Also, there is over-the-call customer support functionality. Store representatives can browse on behalf of the customers in real time. This is without exposing the storefront or the users to any security vulnerabilities.
  • Salesforce Commerce’s add-on Cloud Endless Aisle enables omnichannel commerce. It empowers physical in-store associates with inventory and customer data. Thus, helping them drive more conversions from the floor.
  • In-store shoppers can also leverage many fulfillment options. The Salesforce enterprise eCommerce solution is integrable with SCC Order Management.
  • Single source of truth for inventory data. This empowers you to fulfill orders from anywhere with Distributed Order Management.
  • You get unified product information. This includes pricing and catalog data across sites, currencies, and locations.
  • For B2B eCommerce, you get specific features. For example, customer account hierarchies, contract pricing, custom catalogs, etcetera.
  • Tailored solutions for major industries like manufacturing, automotive, grocery, telco, and Insurance. Design customized B2B, B2C, D2C, and B2B2C experiences.

Client-side features

  • Put customers in control of their order management. Allow them to avail of return, refund, and exchange services with self-service features.
  • Mobile responsiveness
  • AI search & sorting options
  • Multi-language support
  • Multi-currency support    
  • Customer account creation and login
  • Wishlist functionality
  • Product reviews and ratings
  • Social media integration
  • Shipment tracking
  • Customer complaint redressal
  • User Profile management

Marketing features

  • Execute innovative marketing strategies. Run promotions to drive more conversions with A/B testing, and channel optimization. Run location-targeted campaigns without any need for technical intervention.
  • Provides you with all the tools for eCommerce SEO optimization. Optimize product and category pages, metadata, images, and everything.

Analytics, Automation, AI

  • Create automated order fulfillment, invoice generation, and payment-capturing workflows. There is a simple WYSIWYG drag-and-drop editor to do this.
  • Salesforce Commerce provides you with an AI product Einstein. This helps you deliver a consistent experience across devices. It offers type-ahead search suggestions for a better search experience.
  • Attract higher footfalls to your digital real estate with personalized merchandising rules. Create dynamic customer segments. All this with an AI-powered product recommendation engine.
  • Help customers leverage intelligent AI-powered intent-driven search results. Show customers the products that they are looking for.
  • You don’t need to be a data scientist to use Einstein and analyze customer purchasing behavior.
  • Einstein Commerce Insights is a powerful shopping basket analysis dashboard. Using this you can bundle amazing products & deals together.

Technical support

  • Salesforce customers enjoy good support in the form of a Free Standard Success Plan. Access self-guided, and self-service resources like trailhead, help portal, webinars, etcetera.
  • For dedicated support and guidance from experts, buy Salesforce Premier & Signature Success Plan. It is a paid plan.

Brands using Salesforce Commerce Cloud

  • Puma
  • Cargill
  • Stonewall Kitchen
  • Bajaj Finance
  • Pidilite
  • Mercedes-Benz
  • House of Anita Dongre
  • Pepe Jeans

Salesforce Commerce Cloud platform highlights

  • Integration with #1 CRM is the top highlight of the Salesforce Commerce cloud
  • Einstein AI is an amazing feature for product recommendations. Predictive sort, commerce insights, and search dictionaries are a good catch too.

Salesforce Commerce Cloud cons

  • It claims to be providing a lot of customization options and omnichannel capabilities. But there is still scope for improvement. Also, SCC needs to catch up with the emerging market trends.
  • Today, digital trial rooms and beacon-led shopping is already a trend of the past. The online eCommerce market is now flirting with generative AI capabilities. Salesforce Commerce Cloud needs to keep up with market expectations.

4. Shopify Plus

Shopify Plus is an enterprise-level e-commerce platform offered by Shopify. 

It caters to the needs of large-scale enterprise businesses. Those with high-volume sales and complex operational requirements. 

Shopify is a very popular eCommerce platform in the small business segment. It’s known for its ease of use, and store customization capabilities.

Shopify Plus is its enterprise eCommerce product. Plus is here to repeat Shopify’s SMB success in the enterprise market as well.


  • Shopify Plus has built-in headless commerce tools. These make it easy to launch your digital store for all platforms and devices.
  • Shopify Plus is an eCommerce enterprise software with great customization options. You have 8,000 apps to integrate into your store. Plus, hundreds of Shopify Plus Partners to help you build & integrate new features.
  • Shopify Plus comes with 70+ responsive, customizable themes designed for conversion. You also have an intuitive drag-and-drop editor. This helps you customize your storefront, and build custom checkout experiences.
  • You can also get your hands dirty with the code for advanced customizations. Use Liquid, HTML, CSS, and JavaScript.
  • Play with Shopify’s Selling Plan APIs for offering custom discounts. You may also build online wallets, and do a lot more.
  • You also have cutting-edge product features. You can make use of immersive capabilities. Use AR, Video, and 3D on your product pages to drive higher conversions.
  • Tailored features for streamlined & customized wholesale eCommerce
  • Shopify empowers you to do interesting stuff for improving wholesale CX. Release a unique product catalog for a specific set of buyers. Provide custom pricing & payment terms for a group of company profiles. Creating custom landing pages using Liquid. Designing personalized email templates or branding assets for a hyper-curated buying experience. 
  • You also have the functionality to remind buyers about overdue invoices.

Extensibility & Integrations

  • Shopify Plus is an extensible enterprise eCommerce platform. It integrates well with industry-leading third-party integrations. Including the ones from Microsoft, Acumatica, SAP, Quickbooks, and Netsuite.
  • You can integrate your ERP software & third-party logistics provider software into your store. Also, you may integrate OMS, PIM, and IMS into your enterprise eCommerce software. Use Shopify Plus’ APIs and SDKs.
  • Shopify comes with Headless commerce capabilities. This enables you to work with your preferred programming language. Thus, making it easier to integrate Shopify into your enterprise eCommerce stack.
  • Let’s say, you’re developing new custom features on top of the Shopify infrastructure. You can work on the front end & the back end independently. You need not worry about the underlying technology behind the Shopify Plus infrastructure.
  • Integrate loyalty programs not only online, but also for in-store customers.

Scalability & Performance

  • Shopify Plus customers deliver lightning-fast eCommerce experiences. It’s blazing fast with record response times. Thanks to Shopify Storefront Renderer.
  • Global dual content delivery networks further speed up website performance. SCSS.liquid minification and automatic WebP image conversions also boost website speed.
  • Shopify handles 10,978 requests per minute across its network. This speaks loads about the scalability & performance of the platform.
  • You get unlimited sandbox & development environments. This is to test the new features that you are building. Test before rolling them to real-world customers.
  • Build storefronts in clicks with Shopify’s React-based framework i.e., Hydrogen. And deploy your storefront without any extra charges. This is possible with Shopify’s global hosting solution i.e., Oxygen.


  • Shopify Plus costs $2000/month i.e., $24,000 annually. This is not inclusive of your outsourcing service provider charges. That might be in the range of USD 10k to USD unlimited. It depends on the outsourcing company’s region. And also on the complexity of what custom features you are developing.
  • Third-party integrations and themes are extra costs


  • Level 1 PCI DSS compliant and SOC2 certified for enhanced payment security.
  • Free SSL certificates on all stores for secure data exchanges.
  • Data encryption in transit and at rest for all user & platform interactions.
  • Built-in fraud analysis and bot mitigation system to safeguard from automated attacks.
  • Chargeback recovery and auto-reconciliation features build merchant and customer trust.
  • Custom access management allows executives to control feature accessibility. They can configure who has access to what sort of data and platform functionality. This enhances platform integrity & security.

Mobile/web CX

  • Provide in-store mobile device product browsing feature. This is integrable with shipping capabilities. Enables the buyers to buy in-store, and get it delivered to the door.
  • Customized themes and templates for the storefront UI which are mobile optimized.
  • Google Pay, Apple Pay, and Shop Pay one-tap payment options for faster checkouts on mobile.
  • Makes use of mobile hardware capabilities. Integrates with a suite of services and connectors to give a smooth UX to mobile users.

Operational platform features

  • Add unlimited catalog items with custom attributes to your POS system.
  • You can run personalized promotions. Offer discounts on products and shipping to boost orders for a product or a set of products.
  • Delight your customers with custom checkout experiences.
  • Make it convenient for your customers to pay using local payment methods. Activate one-tap checkout. Provide in-app digital wallets. Ease payment without having to share the card details for every transaction.
  • To boost customer loyalty give them rewards and brownie points. Help them avail flexible buying options like subscriptions and try before you buy. Let them pre-order a product for upcoming products or for sold-out products.
  • Shopify Functions help you clock a 20% higher average order value. It dynamically applies discount codes at the checkout to increase sales.
  • Delight customers around the world with a global shipment facility. Use Shopify Fulfillment Network (SFN).
  • Robotics and machine learning smart fulfillment centers help high-volume businesses to ship affordably. And with agility. Note: SFN is only available to customers in The USA and Canada.
  • Sell on 20+ marketplaces & social channels globally. Support 133+ currencies, 21+ languages, and region-specific international domains. Tap into the potential of true multi-channel international commerce.
  • 73% of shoppers interact with a brand on many channels before making the final purchase. So, go omnichannel with Shopify Plus to clock 190% higher revenue.
  • Shopify Plus supports emerging consumer shopping trends like BOPIS, ‘Buy in-store, and ship-to-door’. It also supports ‘Browse in-store and buy online’, etcetera.
  • Take customer experience to the next level with omnichannel returns and exchanges. Let customers return or request for exchange on any channel as per convenience. This should be independent of the channel a customer used to make the purchase.

Client-side features

  • Mobile responsiveness
  • User-friendly interface (UI/UX)
  • Customizable storefront design
  • Customizable product listing pages
  • Text/image/voice search functionality
  • Advanced search & filtering options
  • Multi-language support
  • Multi-currency support    
  • Customer account creation and login
  • Wishlist functionality
  • Product reviews and ratings
  • Customizable checkout process
  • Social media integration
  • Live chat support
  • Shipment tracking
  • Customer complaint redressal
  • User profile management

Marketing features

  • You can make use of Shopify Flow to automate messaging and email marketing campaigns. 
  • In-built SEO capabilities to help drive organic traffic to your eCommerce website.
  • One of the top marketing features offered by Shopify Plus is its flash sales capability.
  • You can plan your product drops and flash sales, ahead of time with Launchpad. It’s a Shopify plus automation tool. 
  • The entire sale event can be streamlined end-to-end. Shopify simplifies it all.
  • Develop custom themes for the duration of the sale. Automatically activate them at a specified time and revert back post the sale end. Apply discounts to products under sale at an individual level or at a collection level. And update the inventory data across channels in real time.

Analytics, Automation, AI

  • Shopify Plus helps you better understand your user behavior. Use built-in unified data analytics & reporting capabilities of Shopify Plus.
  • Unified data analytics from in-store and online stores helps you identify emerging trends. Extract business insights by analyzing consumer behavior and transaction data.
  • Almost all the Shopify tools come with AI & analytics capabilities. This includes Launchpad, Shopify Flow, SFN, Oxygen, and Hydrogen.
  • Automate day-to-day tasks and workflows using Shopify Flow. Shopify Flow can automate inventory management and marketing campaigns. No need for any coding.
  • For example, add Trello cards when the inventory is running low. Or to kick off the welcome campaign after the first delivery or after sign-up. You can automate price-drop alerts. Also, publish or reject new product reviews. Create and track a support ticket post negative reviews. Even drop Slack alerts for ticket resolution.
  • ShopifyQL Notebooks help you analyze your commerce data at speed. They use pre-built query templates. They also have auto-report generation functionality.
  • Notebooks add some power and some zing to your analytical reports. It can add intractable images and charts.

Technical support

  • Shopify Plus provides 24/7 on-priority technical support to its users. Support is available via phone, email, or live chat.
  • Shopify Plus users can use the merchant success program. They also get eCommerce industry insights that Shopify discovers through its extensive research.
  • Easily migrate from any other enterprise eCommerce platform. Shopify takes care of that. In fact, it offers account management support at no extra cost.

Brands using Shopify Plus

  • Westside
  • Nilkamal
  • Sony Center
  • ITC Limited
  • Duroflex
  • Knix
  • Brooklinen
  • TRESemme

Shopify Plus platform highlights

  • Shop Pay, which claims 4x faster checkouts, is one of the top highlights of Shopify. 100M+ shoppers use it across the world.
  • You can build omnichannel eCommerce capabilities. It’s not limited to web & mobile. You can have your store on any smart device including smart speakers for voice commerce.
  • What makes Shopify Plus unique is its omnichannel capabilities
  • Shopify is no longer limited to a digital tech commerce enabler company. Now, it provides you with both hardware and software. Especially for payments & catalog management.
  • Shopify Tap & Chip Card readers and barcode scanners are enablers of omnichannel commerce.

Shopify Plus Cons

  • You need to learn Liquid to get started with most of the stuff for Shopify’s store front end.

5. BigCommerce Enterprise

Bigcommerce is Austin, Texas-based eCommerce Software as a Service (SaaS) platform. It’s popular among small businesses.

It was founded in 2009 by Eddie Machaalani and Mitchell Harper in Sydney, Australia. Later, they moved it to Texas.

Today, Bigcommerce powers 60,000+ small to medium business stores on the web.

Bigcommerce Enterprise is an extension of its eCommerce platform to enterprise  customers. It comes equipped with enterprise-grade features.


  • Bigcommerce drag-and-drop page builder helps you customize your store’s front end. It lets you do so by modifying out-of-the-box themes.
  • You can also build the front end of the store from scratch. Deliver a unique brand experience to your customers. This is possible using the headless capabilities of Bigcommerce.
  • Bigcommerce’s Uniform enables users to personalize shopping.
  • You can localize your content, currencies, and channels for targeted marketing.

Extensibility & Integrations

  • Manage your eCommerce with ERP, CRM, and PIM of your choice. Integrate the best in-the-market platforms with the open API architecture of Bigcommerce.
  • Easily extensible with omnichannel commerce enabler tools. For example, Bigcommerce integrates well with Feedonomics. It’s a full-service product catalog feed management platform. Promote your products across 300 global ad networks, social channels, and marketplaces. It is currently in use by 30% of the top IR 1000. IR 1000 is the annual ranking of eCommerce businesses in the North American market.
  • It supports WordPress, Contentful, Prismic, and Contentstack. So that you have a powerful CMS stack for your eCommerce store.

Scalability & Performance

  • MACH — Microservices, API-first, Cloud-native, Headless capabilities make Bigcommerce highly scalable.
  • Besides, it offers managed services for hosting. And thus takes care of the platform scalability as well.
  • Bigcommerce has Next.js commerce engine. It leverages the static site generation capabilities & supports server-side rendering. And serves the pages over Vercel’s edge network hosting capability. This makes your website ridiculously fast and high-performing.
  • With the trinity of Next.js, Nuxt.js, and Gatsby.Js — you’re in control of your website frontend performance.
  • Storefront API, catalog API, and checkout API help you streamline the customer journey. It simplifies product management and the transaction experience of the users.



  • Bigcommerce provides managed hosting and thus takes care of security, updates, and compliance. 
  • The Bigcommerce enterprise provides 99.99% uptime, i.e., it’s available even when there is a spike in traffic.
  • Basic security hygiene like sitewide HTTPS and dedicated SSL is available.

Mobile/web CX

  • The entire purchasing journey is mobile-friendly, including the buyer portal.
  • The portal has an intuitive interface and self-service transactions.

Operational platform features

  • Scale to localized multi-storefronts that are tailored for your audience, and manage them all from one common Bigcommerce dashboard.
  • An awesome partner network of agency and technology partners to assist you in implementing Bigcommerce enterprise solutions
  • Bigcommerce is loaded with B2B and b2c commerce growth tools like search capabilities, marketplace & social integrations, and accelerated checkout button functionalities to bring in more revenue.
  • Integrates with ShipperHQ — a leading provider of shipping rate rules engine to optimize your shipping and logistics-related offerings.
  • B2B-specific pre-built tools including immediate quote generation, user permission, and reordering features to deliver a seamless B2B customer experience.
  • You can automate the buyer’s buying process with CPQ – to auto-configure, price, and quote with preset shopping list items.
  • Wholesale-specific customer segmentation and pricing management from one single unified portal.

Client-side features

  • B2B buyers can view company-wide purchase history to reorder items within clicks

Marketing features

  • NA

Analytics, Automation, AI

  • You can automate administrative tasks in the buyer portal.
  • You can integrate analytics tools with the Bigcommerce platform, native support is not there.

Technical support

  • Receive personalized guidance in regard to Bigcommerce technical services, solution architecting, and customer success.  

Brands using Bigcommerce

  • WPP
  • USCutter
  • ResMed
  • United Aqua Group
  • Berlin Packaging
  • SkullCandy
  • BB Wheels
  • Ted Baker

Bigcommerce platform highlights

  • Support for accepting Crypto payments is what makes Bigcommerce unique among its competitors.

Bigcommerce Cons

  • Not many native in-house tools and architecture.
  • It’s a barebone platform with minimal out-of-the-box features, but Bigcommerce can become a full-fledged enterprise eCommerce platform with industry-leading app integrations for PIM, CMS, CRM, OMS, and 3PL software.

6. Oro Commerce

OroCommerce is an open-source B2B eCommerce platform built on the Symfony PHP framework. 

The open-sourced platform is branded as a community version, and it’s in the market for 10 years. There is also an enterprise solution that is not free (of course). 

Enterprises often get lured towards OroCommerce for its end-to-end capabilities as it is not a standalone software but a suite of services including OroCRM, OroMarketplace, OroPlatform, and OroCommerce.


  • You can create a custom self-service eCommerce website for your brand, equipped with a customer portal, or wholesale portal depending on your business model. 
  • You can have a multi-site eCommerce infrastructure, with individual websites targeting specific countries — each with its own content language and custom currency suited for the reason. 
  • You may also map these websites with their own local warehouses, administer separate inventory options, and catalog each of these websites.

Extensibility & Integrations

  • OroCommerce extensions marketplace has more than 90+ integrations available for streamlining your commerce business. 
  • You’ve free & paid integrations available for customer account management, accounting, business intelligence, document management, email, order management, payment, security, shipping, sales, reporting, and price quotations.
  • Popular integrations include Paypal for payment, Avalara for Tax compliance, Akeneo for PIM, etc.

Scalability & Performance

  • OroCommerce can be hosted in the cloud or on-premise.
  • Cloud hosting comes with in-built backup and security features.
  • OroCommerce cloud ensures 24/7 availability of your website, and quick restoration if there are any interruptions to avoid any downtime.
  • OroCommerce platform implementation can be easily configured to be GDPR, HIPAA, SOC, HITECH, and other necessary regulations for eCommerce businesses.


  • OroCommerce community edition is free.
  • OroCommerce enterprise edition is charged based on three factors. 
    • First, installation and launch charges.
    • Second, charges for a number of admin user access for teams with a size north of 25 members.
    • Third, pricing is based on the gross merchandise value (GMV) of products sold through your website.


  • Custom access control lists (ACLs) to grant or deny rule-based access to administrators, marketers, sales executives, and other stakeholders.
  • Encrypt the entire database, keep passwords stored as irreversible hashes and encrypted text, and use HTTPS/SSL encryption for all website data transactions/requests.
  • Mitigate bot attacks or brute force attacks by limiting the number of login attempts, enforcing password change policies, and defining rules for desired password complexity/history.
  • Additional security with features like multi-factor authentication (MFA).
  • Supports OAuth, LDAP, and Google SSO.
  • Keeps an audit log for tracing back the root of the issue and quickly fixing the same.
  • OroCommerce features are built with rigorous penetration testing as part of the DevOps-led SDLC lifecycle.
  • It’s compliant with OWASP’s best practices, certified with SOC2 Type 2 Compliance, and PCI DSS compliant too.

Mobile/web CX

  • Optimized for mobile with store themes.
  • As the platform is more B2B focused, not much emphasis is on mobile commerce.

Operational platform features

  • With in-built CRM i.e., OroCRM you can segment your customers, organize your sales pipeline, and plan your marketing & sales projection without having to juggle between a dozen of software.
  • With self-service website capabilities, the OroCommerce enterprise edition eCommerce platform is well equipped to be customized for any B2X experience, be it B2B, B2C, B2B2B, or B2B2C.
  • OroCommerce suite of applications is purpose-built to be a B2B eCommerce platform for large enterprises. It comes with out-of-the-box B2B features like corporate account management, unique price books customized for individual B2B customers, buyer-specific catalogs, and Configure-Price-Quote (CPQ) capabilities.
  • You can also create custom workflows to automate manual work.
  • Multiple pricing lists, dynamic pricing engines, tiered pricing, and multiple currencies are supported in the enterprise edition.
  • Multi-channel integrated CRM, Leads & opportunities management tools, customer account management tools, and sales task management with pop-up alerts & flash messages all empower your sales teams to be more effective.
  • Completely digitize your eCommerce store with automated inventory management, order management, pricing management, taxation & invoicing, shipping & logistics, and keep data from all the varied business operations into one integrated ERP. 

Client-side features

  • Enables procurement specialists to grab good deals with personalized product offers, configurations, and purchasing based on a segment at an account or individual level.
  • Corporate account-holding buyers get access privileges to browse, place orders, and self-serve with price negotiation, shopping lists, CSV-based ordering, and reordering features.
  • Buyers also enjoy unique & custom payment terms, billing, and invoicing options.
  • Marketplace also helps in the easy onboarding of vendors, has no cap on the number of SKUs, and enables you to gain visibility into sales activity through reporting & forecasting.
  • Filter navigation, repeat order, quote request, guest checkout, and multiple product catalog views are some other useful features available to buyers.

Marketing features

  • Easy SEO management for driving organic traffic.
  • Google Analytics 4 for user browsing behavior and insights.
  • You can leverage search term reports to identify emerging in-demand products.
  • Perform RFM (Recency, Frequency Monetary) analysis of users to identify and target top users.
  • Reap the benefits of custom landing pages, and WYSIWYG widgets to customize the user experience for your customers.
  • OroCommerce comes with an in-built marketing engine that can trigger free-form emails, or templated transactional emails that get triggered based on certain events.

Analytics, Automation, AI

  • Oro Marketplace provides tools & integrations to automate your workflows, segment users/products by data points (tags), be in control of your product’s visibility, and implement complex pricing rules.
  • You can design automated workflows for back-office processes, custom checkout journeys, and auto-handling of quote-to-sale tasks.
  • OroCommerce’s dynamic pricing engine helps you set rule-based pricing for individual and group websites/customers.
  • Segmentation-based product recommendations, marketing campaigns, and communications (push notifications) for higher conversions via cross-selling and upsells.

Technical support

  • E-mails & ticketing support are available for enterprise edition customers, and forum support is available for both community and enterprise edition users.
  • OroCloud can be integrated with platform monitoring tools like Blackfire, Quanta, Stackdriver, and NewRelic to keep any interruptions at bay.
  • OroCommerce has a dedicated SWAT team that proactively alerts concerned executives about incidents as they arise for quick & timely troubleshooting.
  • OroCloud’s excellent support team helps you throughout the customer journey — from purchasing the software license to deploying it live, and beyond.

Brands using OroCommerce

  • Animal Supply Co.
  • Saltworks
  • Braskem
  • EECO
  • Lawson Products
  • Azelis
  • Testrut
  • CdiscountPro
  • DiversiTech

OroCommerce platform highlights

  • OroCommerce is built for B2B eCommerce businesses and is turbocharged with custom B2B features for vendors, buyers, and operators — to own the complete ecosystem.
  • Integrated suite of OroPlatform, OroMarketplace, OroCommerce, and OroCRM is the top highlight of the OroCommerce enterprise eCommerce edition software — it helps you manage your entire commerce from one screen.  

OroCommerce Cons

  • Not much in-built AI, analytics, and customized features for B2C commerce.

7. WooCommerce (Enterprise edition)

In 2011, Automattic, the company behind the most popular content management system — WordPress, launched a simple plugin for WordPress that enables small and large businesses to launch their own eCommerce store within days. 

But this off-the-shelf plugin is good only for newbie stores with small traffic. Large enterprises have unique platform requirements, especially for customization and scalability. 

And so, Automattic came up with Woo Enterprise, a customizable and scalable enterprise eCommerce platform for large businesses. 


  • No-code customization tool with modular blocks to design your storefront.
  • WooCommerce Cart and Checkout blocks let you customize your online store’s cart and checkout flow as per your cart’s specific needs.
  • WooCommerce blocks enable you to have featured products, categories, best-selling, top-rated, newest, and on-sale product blocks on your store pages. 
  • You can add review blocks by product and by category to win customer trust.
  • You may also add advanced product search, filtering, and sorting blocks. 
  • Product add-ons plugin facilitates you to offer custom features like product gift wrapping, and custom messaging.

Extensibility & Integrations

  • WooCommerce stores are highly extensible with integrations.
  • As WooCommerce is built for WordPress, you can leverage the WordPress plugins JetPack for high performance and basic security.
  • LiveChat for WooCommerce adds live chat & messaging capabilities that empower the sales team with the tools to engage website visitors with live conversations to increase average order value and overall sales.

Scalability & Performance

  • WooCommerce as software is very scalable, but the challenge is mostly with the infrastructure. 
  • Insufficient RAM & CPU resources, capped PHP workers, incorrect caching mechanism, and high memory usage may result in degraded performance,  and 504, 500 error codes, abandoned carts, and subsequently loss of revenue.
  • Proper implementation of load balancing, caching, and optimized database transactions can significantly help improve the performance of your WooCommerce store.


  • WooCommerce enterprise software is a free plugin, but you’ll need to invest in your tech team who would implement, run, and maintain the WooCommerce store for you. 
  • Other costs include theme cost, and additional plugins cost, which you might use for improved accessibility, security, performance, observability, and maintenance of your WooCommerce store. 
  • Example, SSL certificate, backup plugins to roll back to a previous date, and plugin for two-factor authentication (2FA). Of course, you also need to pay for the domain, hosting, and any other extra infrastructure resources.