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LinkedIn’s InMail and LinkedIn’s Search together are a powerful tool for connecting with your Ideal Customer Profile (ICP). However, you would need to know how to use it the right way. Unfortunately, most InMails never get a response, get deleted, or even worse, they are marked as spam. The nuances are very subtle. But ever wanderers, “Why do they get treated like that?” Most probably, they’re generic and downright annoying. Not entertaining either. Remember, you’re not the only one vying for your ICP’s attention. There are 100s trying to pitch to the same person, let’s say, a B2B SaaS founder. S/he is getting the same “collaboration, synergies, help, transform, expand your team” injected tired messages from all the hundred others. Of course, you are not going to get a response, unless the target is not serious about purchasing or very desperate about purchasing.

However, think of a scenario where an InMail speaks directly to the target audience’s pain points. What if the InMail showcases your value? Or better, what if it highlights the impact on the bottom line? Wouldn’t such InMails grab the recipient’s attention? At least, it will have a better chance of getting a reply than the generic messages. Sending right InMail messages is not rocket science, but it does require a bit of strategy and creativity.

So, read this insight wherein we reveal 10 types of InMail messages that will actually get your ICP to sit up and take notice of your message(s).

1. The Pain Point Approach LinkedIn InMail


“Hi [Name], I noticed your recent post about {struggling with user acquisition costs}. Our latest case study reveals how we helped a similar company {cut these costs by 30%}. Are you available for a quick chat next week?”

2. The Value Proposition InMail Hook


“Hi [Name], at [Your Company], we’ve developed a solution that {reduces onboarding time by 50%}. Would you be interested in learning how we can implement this for [Their Company]?”

3. The New Case Study InMail Tease


“Hi [Name], BO WO OO! We published a new case study, and BOOM, it’s getting a good response; especially from organizations that are from your industry. So, I thought, maybe you too can find it helpful. What’s the case study about? “How did we help [Similar Company] {increase their ARR by 20%} in six months?” Would you like a copy, [Name]?”

4. The Personalized Flattery InMail Trick


“Hi [Name], I’ve been following [Their Company] and am impressed with your innovative approach to [Industry-specific detail]. I’d love to discuss how our tools could further support your vision.”

5. The Direct Ask


“Hi [Name], can we schedule a 15-minute call next week to discuss how our platform can streamline your workflow and save your team up to 10 hours a week?”

6. The Insightful Question InMail Message


“Hi [Name], I saw your recent article on [Topic]. How do you see [Specific trend] impacting your business? I’d love to share some insights we’ve gathered on this.”

7. The Event Invitation InMail Template


“Hi [Name], we observed that you are in the {industry} domain. I was wondering if [Topic] is something that interests you. We’re hosting a webinar on [Topic] next week. And shhh… Insider news is that there will be a lot of nuggets dropped that can be highly valuable for your line of work. Would you like us to share a formal invite?”

8. The Free Resource Offer


“Hi [Name], I noticed you’re focusing on [Specific Challenge]. We have an eBook that addresses this exact issue. Would you like me to send you a copy?”

9. The Competitive Edge


“Hi [Name], I’ll let you in on a secret. Please don’t give me name when someone asks you about the information source. Deal? Cool. The secret is that [Competitor] is using [your solution] to achieve [Specific Benefit]. Did you know that?”

10. The Feedback Request InMail


“Hi [Name], we’re developing a new feature aimed at solving [Specific Pain Point]. Do you think that could be something worth solving? I’d love to get your feedback on it, discuss ways to improve it, and explore the possibilities of [Their Company] becoming an early adopter.”


Crafting effective InMail messages isn’t about spamming potential clients with generic pitches. It’s about understanding their needs, providing value, and making a genuine connection. When done right, your InMail can cut through the noise and position you as a valuable partner rather than just another salesperson.

The above 10 templates are just generic ways of reaching. There are many other templates that actually deliver results. At GrowthRomeo, we specialize in creating tailored LinkedIn strategies that resonate with your ICP and drive real results. Ready to transform your LinkedIn outreach? Let’s work together to make your InMails stand out and your business grow.

Contact us today!

Nishant Choudhary

Nishant is a marketing consultant for funded startups and helps them scale with content.

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