Nishant’s Journey:

Developer to Marketer

nishant freelance content marketing services SEO consultant

Hi ๐Ÿ‘‹.

I’m Nishant, a content marketing consultant for early-stage tech startups.

I โค๏ธ creating, optimizing, and distributing content.

However, it wasn’t always my plan to be a content marketer.

Instead, I aspired to be a software developer.

In fact, I got married to a computer science degree in 2018. Yup!

But 5 months into the developer role, I had an extramarital affair with content writing.

Basically, I was a Python developer in the daytime, writing tech blogs under the moonlight.

However, I couldn’t keep this a secret.

That’s the thing about modern-day situationships. You can’t hide it.

Peers discovered my new affair.

News spread like wildfire.

To cut a long story short, in no time, I was staring at a divorce from my coding career.

That was painful. Not that I was great at coding, but still…

Anyway, I started living happily as a content writer. At least, I pretended ๐Ÿ˜ But the truth is that the love for coding never went away.

Moving on is so hard. Right?

And so…

A year later, I got into an open relationship with both; python programming and content marketing.

I started freelancing as a web scraper where I used my Python skills.

In Parallel, I sharpened my content strategy skills, as well as content distribution, email marketing, and content writing skills.

Started helping early-stage SaaS and IT startups with content marketing services. At times, I was upselling to these startups too. I mean, I would start working with them as a freelance Python developer, and then will also help them with content marketing.

Can you guess the best perk of dual dating?

I became damn good at SE*

Wait… hold your wild thoughts.


I’m just saying that…

I became good at SEO ๐Ÿคท๐Ÿฟโ€โ™‚๏ธ

Technical SEO.

Search Engine Optimization (SEO) is one of my core strengths and something I truly enjoy doing. Researching keywords, planning, and then executing stuff to rank for those keywords is no easy task, but it’s a hell lot of fun. I must say, it can get equally boring if it doesn’t excite you.

Anyway, that’s how I became a content marketer.

After working for a while as a freelancer, I felt, it was tough to scale freelance content writing services, as I was the only one working. So, I became a full-time consultant, where I spend more time supervising the execution, rather than executing 100% of the things by myself. Going forward, I want to start a content marketing agency (I prefer going the bootstrapped route, and probably with a co-founder who has a good sense of branding, colors, and graphic designing, as well as an awesome growth-first attitude.)

Ah, I got so consumed in talking about “I, me, myself.” ๐Ÿ˜ Completely forgot about you. Sorry ๐Ÿ˜€ Are you here to know me better? Or do you seek help with technology content marketing?

Regardless, you can DM me on Linkedin or Email me, and we can always speak.

But if you’re looking to onboard a content marketing consultant, I would be glad to help if you promise me-

๐Ÿง  A lot of knowledge sharing, and

๐Ÿค‘ A lot of happy notification$ from my bank.

You will enjoy working with me because-

1. I understand how to create content… the human way, not the humanoid way.

2. I’ve 5+ years of experience working with different teams to clearly define what needs to be done and more importantly WHAT NEED NOT BE DONE. I believe that we should never be taking blind shots in the dark if we know it’s not going anywhere. Rather channel your energy and focus to what works.

With that, I bid adieu. I hope, our paths cross for good, and we get to know each other better.